Stated Choice Methods :[electronic r...
Adamowicz, Wiktor.

 

  • Stated Choice Methods :[electronic resource].Analysis and Applications.
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.8343
    書名/作者: Stated Choice Methods : : Analysis and Applications.
    作者: Louviere, Jordan J.
    其他作者: Adamowicz, Wiktor.
    出版者: Cambridge : : Cambridge University Press,, 2000.
    面頁冊數: 418 p.
    標題: Consumer behavior--Mathematical models.
    ISBN: 9780511753831 (electronic bk.)
    ISBN: 9780521782753 (print)
    內容註: Preliminaries; Contents; Figures; Tables; Acknowledgements; 1 Choosing as a way of life; 2 Introduction to stated preference models and methods; 3 Choosing a choice model; 4 Experimental design; 5 Design of choice experiments; 6 Relaxing the IID assumption - introducing variants of the MNL model; 7 Complex non-IID multiple choice designs; 8 Combining sources of preference data; 9 Implementing SP choice behaviour projects; 10 Marketing case studies; 11 Transportation case studies; 12 Environmental valuation case studies; 13 Cross validity and external validity of SP models; References; Index
    摘要、提要註: This graduate and practitioner guide to analysing consumer choice behaviour concentrates on stated preference (SP) methods. The authors show how these methods can be implemented, from experimental design to econometric modelling, and also combined with revealed preference (RP) data. The book also presents an update of econometric approaches to choice modelling.
    電子資源: Click here to view book
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