Intellectual Property for Managers a...
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  • Intellectual Property for Managers and Investors :[electronic resource].A Guide to Evaluating, Protecting and Exploiting IP.
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 346.048
    書名/作者: Intellectual Property for Managers and Investors : : A Guide to Evaluating, Protecting and Exploiting IP.
    作者: Frank, Steven J.
    出版者: Cambridge : : Cambridge University Press,, 2006.
    面頁冊數: 184 p.
    標題: Intellectual property.
    ISBN: 9780511541209 (electronic bk.)
    ISBN: 9780521851060 (print)
    內容註: Cover; Half-title; Title; Copyright; Dedication; Contents; Preface; Acknowledgments; 1 Sketching the IP landscape; 2 Making the strategic choice; 3 Building an IP strategy; 4 Implementation; 5 Surviving IP disputes; 6 Giving diligence its due; 7 Licensing and related transactions; Index
    摘要、提要註: Competing and succeeding in today's marketplace requires an in-depth understanding of intellectual property (IP). This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.
    電子資源: Click here to view book
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