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Public relations for Asia[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.2095
書名/作者:	Public relations for Asia/ Trevor Morris and Simon Goldsworthy.
作者:	Morris, Trevor.
其他作者:	Goldsworthy, Simon.
出版者:	Basingstoke, Hampshire ; : Palgrave Macmillan,, 2008.
面頁冊數:	1 online resource (xi, 233 p.) : : ill.
標題:	Public relations - Asia.
標題:	BUSINESS & ECONOMICS - Public Relations.
ISBN:	9780230583450 (electronic bk.)
ISBN:	0230583458 (electronic bk.)
書目註:	Includes bibliographical references (p. 223-227) and index.
內容註:	Part 1: Context and theory -- Context -- Theory -- Ethics -- Part 2: The strategy and planning of PR -- Intro -- Issues and audience analysis -- Objectives and overall plan structure -- Strategy -- In-house or consultancy -- Tactics -- Action -- Crisis management -- Results/research -- Part 3: PR skills -- How to write a press release -- How to write a feature -- How to do a media interview -- How to call a journalist -- How to generate creative ideas -- How to design an online press office -- How to exploit new media -- How to plan and run PR events -- Internal communications -- How to stand up and present -- How to write a good speech/talk -- Briefing design work -- Using language and images to influence people -- Part 4: Conclusion -- The future of PR.
摘要、提要註:	This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
電子資源:	An electronic book accessible through the World Wide Web; click for information

Public relations for Asia[electronic resource] /
Morris, Trevor.

Public relations for Asia[electronic resource] /Trevor Morris and Simon Goldsworthy. - Basingstoke, Hampshire ;Palgrave Macmillan,2008. - 1 online resource (xi, 233 p.) :ill.

Includes bibliographical references (p. 223-227) and index.

Part 1: Context and theory -- Context -- Theory -- Ethics -- Part 2: The strategy and planning of PR -- Intro -- Issues and audience analysis -- Objectives and overall plan structure -- Strategy -- In-house or consultancy -- Tactics -- Action -- Crisis management -- Results/research -- Part 3: PR skills -- How to write a press release -- How to write a feature -- How to do a media interview -- How to call a journalist -- How to generate creative ideas -- How to design an online press office -- How to exploit new media -- How to plan and run PR events -- Internal communications -- How to stand up and present -- How to write a good speech/talk -- Briefing design work -- Using language and images to influence people -- Part 4: Conclusion -- The future of PR.

This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.

ISBN: 9780230583450 (electronic bk.)

Standard No.: 10.1057/9780230583450doiSubjects--Topical Terms:

551792
Public relations
--Asia.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD59.6.A78 / M67 2008eb

Dewey Class. No.: 659.2095

Public relations for Asia[electronic resource] /
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300 $a 1 online resource (xi, 233 p.) : $b ill.
504 $a Includes bibliographical references (p. 223-227) and index.
505 0 $a Part 1: Context and theory -- Context -- Theory -- Ethics -- Part 2: The strategy and planning of PR -- Intro -- Issues and audience analysis -- Objectives and overall plan structure -- Strategy -- In-house or consultancy -- Tactics -- Action -- Crisis management -- Results/research -- Part 3: PR skills -- How to write a press release -- How to write a feature -- How to do a media interview -- How to call a journalist -- How to generate creative ideas -- How to design an online press office -- How to exploit new media -- How to plan and run PR events -- Internal communications -- How to stand up and present -- How to write a good speech/talk -- Briefing design work -- Using language and images to influence people -- Part 4: Conclusion -- The future of PR.
520 $a This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
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