Business discourse[electronic resour...
Bargiela-Chiappini, Francesca.

 

  • Business discourse[electronic resource] /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 306.44
    書名/作者: Business discourse/ Francesca Bargiela-Chiappini, University of Warwick, UK, Catherine Nickerson, Zayed University, UAE, and Brigitte Planken, Radboud University, Nijmegen, The Netherlands.
    作者: Bargiela-Chiappini, Francesca.
    其他作者: Nickerson, Catherine,
    面頁冊數: 1 online resource (pages cm.)
    標題: Business communication.
    標題: English language - Business English.
    標題: POLITICAL SCIENCE / Public Policy / Cultural Policy
    標題: SOCIAL SCIENCE / Anthropology / Cultural
    標題: SOCIAL SCIENCE / Popular Culture
    ISBN: 9781137024930 (electronic bk.)
    ISBN: 1137024933 (electronic bk.)
    書目註: Includes bibliographical references and index.
    內容註: PART I: THE FIELD OF BUSINESS DISCOURSE -- 1. What is Business Discourse? -- 2. Challenges in the Future -- PART II: APPLYING BUSINESS DISCOURSE RESEARCH -- 3. Research-based Business Discourse Teaching -- 4. Research-based Consultancy Work -- 5. Research-based Teaching Materials -- PART III: RESEARCHING BUSINESS DISCOURSE -- 6. Themes and Research Strategies -- 7. Research Methodologies, Frameworks and Project Ideas -- 8. Research Cases -- PART IV: RESOURCES -- 9. A Guide to Resources for Business Discourse Research.
    摘要、提要註: This book will enable students, researchers and practitioners with some background in applied linguistics and/or (business) communication to engage with most of the issues raised by the multidisciplinary field of business discourse. To applied linguists new to business communication, and to researchers with a business background and with an interest in language and communication, this book offers accessible, varied and well-documented material inspired by practice-shaping research in business contexts. The latest developments in research methodology are discussed through problem-solving case-studies; issues emerging from the field such as the role of new technology and of globalisation, are showcased to stimulate research projects that reflect the multicultural and multimedial reality of the corporate world. Readers are encouraged to adopt a reflexive, and where possible, multi-disciplinary and collaborative mode of action that is one of the strengths of business discourse research in practice. The book also illustrates the benefits of sustained dialogue and field-led applications across allied disciplines.
    電子資源: http://www.palgraveconnect.com/doifinder/10.1057/9781137024930
Export
取書館別
 
 
變更密碼
登入