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Show sold separately[electronic reso...

Gray, Jonathan

Show sold separately[electronic resource] :promos, spoilers, andother media paratexts /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	659.1/9302234
書名/作者:	Show sold separately : promos, spoilers, andother media paratexts // Jonathan Gray.
作者:	Gray, Jonathan
出版者:	New York : : New York University Press,, c2010.
面頁冊數:	1 online resource (xi, 247 p.) : : ill.
標題:	Motion pictures - Marketing
標題:	Television programs - Marketing
標題:	Advertising - Motion pictures
標題:	Advertising - Television programs
標題:	Mass media and culture.
標題:	Intertextuality.
標題:	Paratext.
ISBN:	9780814732342 (electronic bk.)
ISBN:	0814732348 (electronic bk.)
ISBN:	9780814731949 (hbk.)
ISBN:	0814731945 (hbk.)
書目註:	Includes bibliographical references (p. 223-238) and index.
內容註:	Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theoryof paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital aurasand authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "Inthe DNA": creating across paratexts.
電子資源:	Full text available:

Show sold separately[electronic resource] :promos, spoilers, andother media paratexts /
Gray, Jonathan

Show sold separatelypromos, spoilers, andother media paratexts /[electronic resource] :Jonathan Gray. - New York :New York University Press,c2010. - 1 online resource (xi, 247 p.) :ill.

Includes bibliographical references (p. 223-238) and index.

Introduction: film, television, and off-screen studies -- From spoilers to spinoffs: a theoryof paratexts -- Coming soon! Hype, intros, and textual beginnings -- Bonus materials: digital aurasand authors -- Under a long shadow: sequels, prequels, pre-texts, and intertexts -- Spoiled and mashed up: viewer-created paratexts -- In the world, just off screen: toys and games -- Conclusion: "Inthe DNA": creating across paratexts.

ISBN: 9780814732342 (electronic bk.)Subjects--Topical Terms:

534790
Motion pictures
--Marketing

LC Class. No.: PN1992.8.A32 / G73 2010

Dewey Class. No.: 659.1/9302234

Show sold separately[electronic resource] :promos, spoilers, andother media paratexts /
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020 $a 0814732348 (electronic bk.)
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650 0 $a Advertising $x Television programs $x Social aspects. $3 534793
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