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The compliance business and its customers[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.81202854678
書名/作者:	The compliance business and its customers/ Edward Kasabov and Alex Warlow.
作者:	Kasabov, Edward.
其他作者:	Warlow, Alex.
出版者:	Basingstoke : : Palgrave Macmillan,, 2012.
面頁冊數:	1 online resource (1 v.)
標題:	Customer relations - Management
標題:	Customer services - Technological innovations.
標題:	BUSINESS & ECONOMICS / Customer Relations
ISBN:	9781137271150 (electronic bk.)
ISBN:	1137271159 (electronic bk.)
內容註:	PART I: HOW DID IT ALL COME ABOUT? -- Historical Development -- Types of Businesses -- PART II: THE REACTION! -- Misunderstanding and Negative Reaction -- Resistance to Building Software Managed Systems -- PART III: THE TECHNOLOGY -- Automated Computerised Systems and How They Work -- Automated Marketing -- Building Databases -- Integrating with Other Media, TV, E-mail, Mobile Phone -- PART IV: INNOVATIONS IN MANAGEMENT STRATEGY -- Extensive Use of Merchant Partners and Link Marketing -- Willingness to Integrate Systems with Customers, Suppliers and Partners -- High Levels of Reliability, Punctuality, Rapid Response -- Flat Management Structures, Openness and Democratisation -- Front-line Personnel -- Enabling Staff -- Innovative Ways of Financing Businesses -- PART V: MARKETING INNOVATIONS -- Fast Reaction to Market Changes -- Systems for Service Recovery and Complaint Management -- Relations and Long-term Loyalty -- PART VI: THE FUTURE AND ITS IMPACT -- Future Development and Effects on Society -- The Growth of Worldwide Databases -- Automated Compliance Systems -- The Importance of Social Networking Sites.
摘要、提要註:	The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience.
電子資源:	An electronic book accessible through the World Wide Web; click for information

The compliance business and its customers[electronic resource] /
Kasabov, Edward.

The compliance business and its customers[electronic resource] /Edward Kasabov and Alex Warlow. - Basingstoke :Palgrave Macmillan,2012. - 1 online resource (1 v.)

PART I: HOW DID IT ALL COME ABOUT? -- Historical Development -- Types of Businesses -- PART II: THE REACTION! -- Misunderstanding and Negative Reaction -- Resistance to Building Software Managed Systems -- PART III: THE TECHNOLOGY -- Automated Computerised Systems and How They Work -- Automated Marketing -- Building Databases -- Integrating with Other Media, TV, E-mail, Mobile Phone -- PART IV: INNOVATIONS IN MANAGEMENT STRATEGY -- Extensive Use of Merchant Partners and Link Marketing -- Willingness to Integrate Systems with Customers, Suppliers and Partners -- High Levels of Reliability, Punctuality, Rapid Response -- Flat Management Structures, Openness and Democratisation -- Front-line Personnel -- Enabling Staff -- Innovative Ways of Financing Businesses -- PART V: MARKETING INNOVATIONS -- Fast Reaction to Market Changes -- Systems for Service Recovery and Complaint Management -- Relations and Long-term Loyalty -- PART VI: THE FUTURE AND ITS IMPACT -- Future Development and Effects on Society -- The Growth of Worldwide Databases -- Automated Compliance Systems -- The Importance of Social Networking Sites.

The internet has changed the way consumers interact with companies. Businesses must maintain good levels of customer service in a digital world where old strategies may no longer suffice. This book explores what the successful compliance-centred businesses are doing to manage and improve customer experience.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2012.

Mode of access: World Wide Web.

ISBN: 9781137271150 (electronic bk.)Subjects--Topical Terms:

481074
Customer relations
--ManagementIndex Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.5

Dewey Class. No.: 658.81202854678

The compliance business and its customers[electronic resource] /
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