Scenario thinking[electronic resourc...
Cairns, George.

 

  • Scenario thinking[electronic resource] :practical approaches to the future /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.4/012
    書名/作者: Scenario thinking : practical approaches to the future // George Wright, George Cairns.
    作者: Wright, George.
    其他作者: Cairns, George.
    出版者: New York : : Palgrave Macmillan,, 2011.
    面頁冊數: p.; cm.
    附註: Includes index.
    標題: Business planning.
    標題: Strategic planning.
    標題: Decision making.
    標題: Organizational change.
    ISBN: 9780230306899 (electronic bk.)
    ISBN: 0230306896 (electronic bk.)
    內容註: Machine generated contents note: -- Acknowledgements -- Introduction -- Why should the individual and organization practice scenario thinking? -- Working with scenarios: introducing the basic method -- Incorporating stakeholder values and facilitating critique of scenario storylines -- Understanding stakeholder viewpoints. -- Augmented scenario approaches: delving deeper and stretching wider -- Scenarios and decision analysis -- Creating robust strategies and robust organizations -- The backward logic method of constructing extreme scenarios -- Diagnosing organizational receptiveness -- Summary -- Appendix 1.
    摘要、提要註: Scenarios are a widely used approach to aid strategic analysis. An innovative guide to new methods in scenario thinking, this book presents a detailed step-by-step account of the b3 sintuitive logics b4 s method for developing and using scenarios within organizations. The authors detail a range of methodological innovations and show how to apply the most relevant technique to a particular situation. The approach is based on a mix of both high-level research and top-level consultancy experience. The book focuses on the demonstration and illustration of practical steps in scenario development processes. Scenario Thinking describes the logical bases of a range of scenario methods and provides detailed 'road maps' on how to implement them - together with practical examples of their application. The authors review the strengths and weaknesses of each method and detail the time and material resources that each method requires, providing a comprehensive overview of the most useful and successful methods at your organization b2 ss disposal.
    電子資源: An electronic book accessible through the World Wide Web; click for information
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