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Brandstorm :surviving and thriving i...

~

Iyer, Savita.

Brandstorm :surviving and thriving in the new consumer-led marketplace /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/27
書名/作者:	Brandstorm : : surviving and thriving in the new consumer-led marketplace // Liz Nickles, with Savita Iyer.
作者:	Nickles, Elizabeth.
其他作者:	Iyer, Savita.
出版者:	New York : : Palgrave Macmillan,, 2012.
面頁冊數:	xii, 243 p. ;; 25 cm.
標題:	Branding (Marketing)
標題:	Product management.
ISBN:	9780230341685 (hbk.) :
ISBN:	0230341683 (hbk.)
書目註:	Includes bibliographical references and index.

Brandstorm :surviving and thriving in the new consumer-led marketplace /
Nickles, Elizabeth.

Brandstorm :surviving and thriving in the new consumer-led marketplace /Liz Nickles, with Savita Iyer. - 1st ed. - New York :Palgrave Macmillan,2012. - xii, 243 p. ;25 cm.

Includes bibliographical references and index.

ISBN: 9780230341685 (hbk.) :NTD 782

LCCN: 2012035566Subjects--Topical Terms:

339624
Branding (Marketing)

LC Class. No.: HF5415.1255 / .N53 2012

Dewey Class. No.: 658.8/27

Brandstorm :surviving and thriving in the new consumer-led marketplace /
LDR:00624cam a2200193 a 4500 001 378253
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008 130528s2012 nyu b 001 0 eng
010 $a 2012035566
020 $a 9780230341685 (hbk.) : $c NTD 782
020 $a 0230341683 (hbk.)
040 $a DLC $c DLC $d DLC $d DYU
041 0 $a eng
050 0 0 $a HF5415.1255 $b .N53 2012
082 0 0 $a 658.8/27 $2 23
100 1 $a Nickles, Elizabeth. $3 507210
245 1 0 $a Brandstorm : $b surviving and thriving in the new consumer-led marketplace / $c Liz Nickles, with Savita Iyer.
250 $a 1st ed.
260 $a New York : $b Palgrave Macmillan, $c 2012.
300 $a xii, 243 p. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 0 $a Branding (Marketing) $3 339624
650 0 $a Product management. $3 340211
700 1 $a Iyer, Savita. $3 507211

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