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Reconnecting marketing to markets[el...
~
Araujo, Luis, (1970-)
Reconnecting marketing to markets[electronic resource] /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
658.8'001
書名/作者:
Reconnecting marketing to markets/ edited by Luis Araujo, John Finch, Hans Kjellberg.
其他作者:
Araujo, Luis,
出版者:
Oxford : : Oxford University Press,, 2010.
面頁冊數:
1 online resource (xv, 275 p.) : : ill.
標題:
Marketing - Philosophy.
標題:
Marketing - Social aspects.
ISBN:
9780191738043 (ebook) :
ISBN:
0191738042 (ebook) :
書目註:
Includes bibliographical references and index.
摘要、提要註:
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
電子資源:
http://dx.doi.org/10.1093/acprof
:oso/9780199578061.001.0001
Reconnecting marketing to markets[electronic resource] /
Reconnecting marketing to markets
[electronic resource] /edited by Luis Araujo, John Finch, Hans Kjellberg. - Oxford :Oxford University Press,2010. - 1 online resource (xv, 275 p.) :ill.
Includes bibliographical references and index.
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
ISBN: 9780191738043 (ebook) :No priceSubjects--Topical Terms:
484329
Marketing
--Philosophy.
LC Class. No.: HF5415 / .R43 2010
Dewey Class. No.: 658.8'001
Reconnecting marketing to markets[electronic resource] /
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http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001
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http://dx.doi.org/10.1093/acprof:oso/9780199578061.001.0001
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