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The mass marketing of politics :demo...

Newman, Bruce I.

The mass marketing of politics :democracy in an age of manufactured images /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	324.7/2/0973
書名/作者:	The mass marketing of politics : : democracy in an age of manufactured images // Bruce I. Newman.
作者:	Newman, Bruce I.
出版者:	Thousand Oaks : : Sage Publications,, c1999.
面頁冊數:	xviii, 166 p. ;; 23 cm.
標題:	Political campaigns - United States.
標題:	Marketing - United States.
標題:	Presidents - Election. - United States
標題:	Democracy - United States.
標題:	United States - Economic conditions - To 1865.
ISBN:	9780761909590 (pbk.) :
ISBN:	0761909591 (pbk.)
ISBN:	9780761909583 (hbk.)
ISBN:	0761909583 (hbk.)
書目註:	Includes bibliographical references (p. 147-155) and indexes.
內容註:	The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.
電子資源:	http://www.loc.gov/catdir/enhancements/fy0655/99006266-d.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0655/99006266-t.html

The mass marketing of politics :democracy in an age of manufactured images /
Newman, Bruce I.

The mass marketing of politics :democracy in an age of manufactured images /Bruce I. Newman. - Thousand Oaks :Sage Publications,c1999. - xviii, 166 p. ;23 cm.

Includes bibliographical references (p. 147-155) and indexes.

The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.

ISBN: 9780761909590 (pbk.) :NTD 1,900

LCCN: 99006266 Subjects--Topical Terms:

379390
Political campaigns
--United States.Subjects--Geographical Terms:

338488
United States
--Economic conditions--To 1865.

LC Class. No.: JK2281 / .N484 1999

Dewey Class. No.: 324.7/2/0973

The mass marketing of politics :democracy in an age of manufactured images /
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