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The business of champagne :a delicat...

Charters, Stephen.

The business of champagne :a delicate balance /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	338.4/7663224
書名/作者:	The business of champagne : : a delicate balance // edited by Steve Charters.
其他作者:	Charters, Stephen.
出版者:	New York ; : Routledge,, 2012.
面頁冊數:	xvi, 211 p. : : ill., map ;; 25 cm.
標題:	Wine industry - France
標題:	Champagne (Wine) - Economic aspects.
標題:	Wine and wine making.
標題:	Wine industry.
ISBN:	9780415594400 (hbk.) :
ISBN:	0415594405 (hbk.)
ISBN:	9780203808764 (ebk.)
ISBN:	0203808762 (ebk.)
書目註:	Includes bibliographical references and index.
摘要、提要註:	"The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world. This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of 'place' (identity and terroir and tourism), marketing the 'myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives. Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business"--

The business of champagne :a delicate balance /
The business of champagne :a delicate balance /edited by Steve Charters. - New York ;Routledge,2012. - xvi, 211 p. :ill., map ;25 cm. - Routledge studies of gastronomy, food and drink.

Includes bibliographical references and index.

"The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world. This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of 'place' (identity and terroir and tourism), marketing the 'myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives. Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business"--

ISBN: 9780415594400 (hbk.) :NTD 4,038

LCCN: 2011001377Subjects--Topical Terms:

456172
Wine industry
--France

LC Class. No.: HD9385.F82 / C433 2012

Dewey Class. No.: 338.4/7663224

The business of champagne :a delicate balance /
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490 0 $a Routledge studies of gastronomy, food and drink
504 $a Includes bibliographical references and index.
520 $a "The world of champagne offers a fascinating insight into the complexity of modern business management and marketing. Champagne is at the same time a wine, a luxury product and a regional brand - it is tied to the place from which it comes, and can be made nowhere else. It therefore highlights a range of characteristics which make it interesting to the modern business world. This is the first book to offer a complete overview of the way in which champagne as a product is organized, managed and marketed. The book covers the entire range of issues surrounding the management of the champagne industry by reviewing the current context of champagne (structural, economic and legal), the role of 'place' (identity and terroir and tourism), marketing the 'myth' of champagne (image and competitive advantage) and the management of the industry (accountability, people and the territorial brand). The book brings together leading academics and examines the champagne region from multidisciplinary perspectives. Examining the champagne region provides insight into a range of management, production-management, branding and consumer-related issues and will be of interest to students, researchers and academics interested in Gastronomy, Wine Studies, Tourism, Hospitality, Marketing and Business"-- $c Provided by publisher.
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