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The marketing of the president :poli...

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Newman, Bruce I.

The marketing of the president :political marketing as campaign strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	324.7/0973
書名/作者:	The marketing of the president : : political marketing as campaign strategy // Bruce I. Newman.
作者:	Newman, Bruce I.
出版者:	Thousand Oaks, CA : : Sage Publications,, c1994.
面頁冊數:	xvii, 165 p. : : ill. ;; 24 cm.
標題:	Presidents - Election. - United States
標題:	Campaign management - United States.
標題:	Political campaigns - United States.
標題:	Marketing - United States.
ISBN:	9780803951389 (pbk.) :
ISBN:	0803951388 (pbk.)
ISBN:	9780803951372 (hbk.)
ISBN:	080395137X (hbk.)
書目註:	Includes bibliographical references (p. 152-153) and indexes.
電子資源:	http://www.loc.gov/catdir/enhancements/fy0655/93032450-d.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0655/93032450-t.html

The marketing of the president :political marketing as campaign strategy /
Newman, Bruce I.

The marketing of the president :political marketing as campaign strategy /Bruce I. Newman. - Thousand Oaks, CA :Sage Publications,c1994. - xvii, 165 p. :ill. ;24 cm.

Includes bibliographical references (p. 152-153) and indexes.

ISBN: 9780803951389 (pbk.) :NTD 1,710

LCCN: 93032450 Subjects--Topical Terms:

409275
Presidents
--Election.--United States

LC Class. No.: JK528 / .N48 1994

Dewey Class. No.: 324.7/0973

The marketing of the president :political marketing as campaign strategy /
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020 $a 0803951388 (pbk.)
020 $a 9780803951372 (hbk.)
020 $a 080395137X (hbk.)
040 $a DLC $c DLC $d DLC $d DYU
041 0 $a eng
043 $a n-us---
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245 1 4 $a The marketing of the president : $b political marketing as campaign strategy / $c Bruce I. Newman.
260 $a Thousand Oaks, CA : $b Sage Publications, $c c1994.
300 $a xvii, 165 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 152-153) and indexes.
650 0 $a Presidents $z United States $x Election. $3 409275
650 0 $a Campaign management $z United States. $3 455852
650 0 $a Political campaigns $z United States. $3 379390
650 0 $a Marketing $z United States. $3 455853
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0655/93032450-d.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0655/93032450-t.html

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http://www.loc.gov/catdir/enhancements/fy0655/93032450-d.html
http://www.loc.gov/catdir/enhancements/fy0655/93032450-t.html

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