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Pharmaceutical product branding stra...

Paich, Mark.

Pharmaceutical product branding strategies[electronic resource] :simulating patient flow and portfolio dynamics /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	615/.10688
書名/作者:	Pharmaceutical product branding strategies : simulating patient flow and portfolio dynamics // Mark Paich, Corey Peck, Jason Valant.
作者:	Paich, Mark.
其他作者:	Peck, Corey.
出版者:	New York : : Informa Healthcare,, c2009.
面頁冊數:	1 online resource (viii, 295 p.) : : ill.
附註:	Rev. ed. of: Pharmaceutical product strategy. c2005.
標題:	Drugs - Marketing.
標題:	Brand name products - Mathematical models.
標題:	Pharmaceutical industry - Mathematical models.
標題:	Drug Industry - economics.
標題:	Marketing - methods.
標題:	Models, Economic.
ISBN:	9781420087710 (electronic bk.)
ISBN:	1420087711 (electronic bk.)
ISBN:	9786612031533
ISBN:	6612031530
書目註:	Includes bibliographical references and index.
電子資源:	Connect to Informa resource

Pharmaceutical product branding strategies[electronic resource] :simulating patient flow and portfolio dynamics /
Paich, Mark.

Pharmaceutical product branding strategiessimulating patient flow and portfolio dynamics /[electronic resource] :Mark Paich, Corey Peck, Jason Valant. - 2nd ed. - New York :Informa Healthcare,c2009. - 1 online resource (viii, 295 p.) :ill.

Rev. ed. of: Pharmaceutical product strategy. c2005.

Includes bibliographical references and index.

ISBN: 9781420087710 (electronic bk.)

Source: 203153MILSubjects--Topical Terms:

438341
Drugs
--Marketing.

LC Class. No.: HD9665.5 / .P35 2009

Dewey Class. No.: 615/.10688

National Library of Medicine Call No.: 2009 D-805

Pharmaceutical product branding strategies[electronic resource] :simulating patient flow and portfolio dynamics /
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020 $a 9781420087710 (electronic bk.)
020 $a 1420087711 (electronic bk.)
020 $a 9786612031533
020 $a 6612031530
020 $z 9781420087703 (Cloth)
020 $z 1420087703 (Cloth)
035 $a (OCoLC)370750905 $z (OCoLC)319212671 $z (OCoLC)646809510
035 $a ocn370750905
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100 1 $a Paich, Mark. $t Pharmaceutical product strategy. $3 438340
245 1 0 $a Pharmaceutical product branding strategies $h [electronic resource] : $b simulating patient flow and portfolio dynamics / $c Mark Paich, Corey Peck, Jason Valant.
250 $a 2nd ed.
260 $a New York : $b Informa Healthcare, $c c2009.
300 $a 1 online resource (viii, 295 p.) : $b ill.
500 $a Rev. ed. of: Pharmaceutical product strategy. c2005.
504 $a Includes bibliographical references and index.
650 0 $a Drugs $x Marketing. $3 438341
650 0 $a Brand name products $x Mathematical models. $3 438342
650 0 $a Pharmaceutical industry $x Mathematical models. $3 438343
650 1 2 $a Drug Industry $x economics. $3 438344
650 1 2 $a Marketing $x methods. $3 438345
650 2 2 $a Models, Economic. $3 436317
700 1 $a Peck, Corey. $3 438338
700 1 $a Valant, Jason. $3 438339
700 1 $a Paich, Mark. $t Pharmaceutical product strategy. $3 438340
856 4 $z Connect to Informa resource $u http://informahealthcare.com/action/showBook?doi=10.3109%2F9781420087710

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