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Innovative marketing strategy[electr...

Angadi, V. B.

Innovative marketing strategy[electronic resource] :balancing commercial goal and corporate social responsibility /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	Innovative marketing strategy : balancing commercial goal and corporate social responsibility // eds., Kamal Gupta, V.B. Angadi, M.R. Das.
其他作者:	Gupta, Kamal.
出版者:	Mumbai [India] : : Himalaya Pub. House,, 2010.
面頁冊數:	354 p. : : ill.
標題:	Marketing - Management.
標題:	Strategic planning.
書目註:	Includes bibliographical references.
電子資源:	An electronic book accessible through the World Wide Web; click to view

Innovative marketing strategy[electronic resource] :balancing commercial goal and corporate social responsibility /
Innovative marketing strategybalancing commercial goal and corporate social responsibility /[electronic resource] :eds., Kamal Gupta, V.B. Angadi, M.R. Das. - 1st ed. - Mumbai [India] :Himalaya Pub. House,2010. - 354 p. :ill.

Includes bibliographical references.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2010.

Available via World Wide Web.Subjects--Topical Terms:

337196
Marketing
--Management.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.13 / .I56 2010eb

Innovative marketing strategy[electronic resource] :balancing commercial goal and corporate social responsibility /
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035 $a (OCoLC)680626824
035 $a ebr10416089
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050 1 4 $a HF5415.13 $b .I56 2010eb
245 0 0 $a Innovative marketing strategy $h [electronic resource] : $b balancing commercial goal and corporate social responsibility / $c eds., Kamal Gupta, V.B. Angadi, M.R. Das.
250 $a 1st ed.
260 $a Mumbai [India] : $b Himalaya Pub. House, $c 2010.
300 $a 354 p. : $b ill.
504 $a Includes bibliographical references.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2010. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Marketing $x Management. $3 337196
650 0 $a Strategic planning. $3 172371
655 7 $a Electronic books. $2 local $3 336502
700 1 $a Gupta, Kamal. $3 447326
700 1 $a Angadi, V. B. $3 447327
700 1 $a Das, M. R. $3 447328
710 2 $a ebrary, Inc. $3 336638
856 4 0 $u http://site.ebrary.com/lib/dayeh/Doc?id=10416089 $z An electronic book accessible through the World Wide Web; click to view

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