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Search marketing strategies[electronic resource] :a marketer's guide to objective driven success from search engine /

Record Type:	Language materials, printed : Monograph/item
[NT 15000414]:	658.800285
Title/Author:	Search marketing strategies : a marketer's guide to objective driven success from search engine // James Colborn.
Author:	Colborn, James.
Published:	Boston, MA : : Elsevier,, 2006.
Description:	1 online resource (227 p.) : : ill.
Subject:	Internet marketing.
Subject:	Web search engines.
ISBN:	9780750666183
ISBN:	0750666188
[NT 15000227]:	Includes bibliographical references (p. [214]-217) and index.
[NT 15000228]:	Introduction to search marketing ; Your search 'toolkit'; Search engine techniques; The most common successful and unsuccessful uses of search; Research, data gathering and mapping the space; Objective 1-branding and awareness; Objective 2-sales (fully eCommerce driven business); Objective 3-lead generation; Formulating a search engine marketing plan; Staying on top of the game.
[NT 15000229]:	Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition. * Focuses on search marketing strategy rather than search optimization * Acts as a toolkit for adapting tactical techniques into search strategies * Written for marketers, therefore the consideration of the topic of search is wholly relevant for the marketing function.
Online resource:	http://www.sciencedirect.com/science/book/9780750666183

Search marketing strategies[electronic resource] :a marketer's guide to objective driven success from search engine /
Colborn, James.

Search marketing strategiesa marketer's guide to objective driven success from search engine /[electronic resource] :James Colborn. - 1st ed. - Boston, MA :Elsevier,2006. - 1 online resource (227 p.) :ill. - E-marketing essentials.. - E-marketing essentials..

Includes bibliographical references (p. [214]-217) and index.

Introduction to search marketing ; Your search 'toolkit'; Search engine techniques; The most common successful and unsuccessful uses of search; Research, data gathering and mapping the space; Objective 1-branding and awareness; Objective 2-sales (fully eCommerce driven business); Objective 3-lead generation; Formulating a search engine marketing plan; Staying on top of the game.

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition. * Focuses on search marketing strategy rather than search optimization * Acts as a toolkit for adapting tactical techniques into search strategies * Written for marketers, therefore the consideration of the topic of search is wholly relevant for the marketing function.

ISBN: 9780750666183

Source: 109605:109653Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

184218
Internet marketing.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HF5415.1265 / .C59 2006

Dewey Class. No.: 658.800285

Search marketing strategies[electronic resource] :a marketer's guide to objective driven success from search engine /
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003 OCoLC
005 20111122091338.0
006 m d
007 cr cn|||||||||
008 120110s2006 maua ob 001 0 eng d
020 $a 9780750666183
020 $a 0750666188
035 $a (OCoLC)474952000
035 $a ocn474952000
037 $a 109605:109653 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS $d OCLCQ
049 $a TEFA
050 4 $a HF5415.1265 $b .C59 2006
082 0 4 $a 658.800285 $2 22
100 1 $a Colborn, James. $3 445399
245 1 0 $a Search marketing strategies $h [electronic resource] : $b a marketer's guide to objective driven success from search engine / $c James Colborn.
250 $a 1st ed.
260 $a Boston, MA : $b Elsevier, $c 2006.
300 $a 1 online resource (227 p.) : $b ill.
490 1 $a E-marketing essentials.
504 $a Includes bibliographical references (p. [214]-217) and index.
505 0 $a Introduction to search marketing ; Your search 'toolkit'; Search engine techniques; The most common successful and unsuccessful uses of search; Research, data gathering and mapping the space; Objective 1-branding and awareness; Objective 2-sales (fully eCommerce driven business); Objective 3-lead generation; Formulating a search engine marketing plan; Staying on top of the game.
520 $a Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition. * Focuses on search marketing strategy rather than search optimization * Acts as a toolkit for adapting tactical techniques into search strategies * Written for marketers, therefore the consideration of the topic of search is wholly relevant for the marketing function.
520 1 $a "Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines has been written specifically for marketing professionals who want to focus on how to gain awareness, leads and sales from the billions of searches completed each day as people seek information online about products and suppliers." "Concentrating on the strategic element, the author demonstrates how to adapt the tactical techniques, such as paid search, site-side optimization and analytics packages into search engine strategies which maximize organisations' visibility to achieve marketing or corporate objectives such as branding, sales and customer acquisition."--Jacket.
588 $a Description based on print version record.
650 0 $a Internet marketing. $3 184218
650 0 $a Web search engines. $3 381626
655 4 $a Electronic books. $2 local $3 336502
776 0 8 $i Print version: $a Colborn, James. $t Search marketing strategies. $b 1st ed. $d Boston, MA : Elsevier, 2006 $z 0750666188 $z 9780750666183 $w (OCoLC)224949006
830 0 $a E-marketing essentials. $3 404303
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750666183
994 $a C0 $b TEF