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On becoming a consumer[electronic re...
~
McNeal, James U.
On becoming a consumer[electronic resource] :the development of consumer behavior patterns in childhood /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
658.8/3420830973
書名/作者:
On becoming a consumer : the development of consumer behavior patterns in childhood // James U. McNeal.
作者:
McNeal, James U.
出版者:
Amsterdam ; : Butterworth-Heinemann,, c2007.
面頁冊數:
1 online resource (xix, 408 p.) : : ill.
標題:
Consumer behavior - United States.
標題:
Child consumers - United States.
標題:
BUSINESS & ECONOMICS - Consumer Behavior.
ISBN:
9780750683357
ISBN:
075068335X
ISBN:
9780080469737 (electronic bk.)
ISBN:
0080469736 (electronic bk.)
書目註:
Includes bibliographical references and index.
內容註:
ON BECOMING A CONSUMER: DEVELOPMENT OF CONSUMER BEHAVIOR PATTERNS IN CHILDHOOD James U. McNeal -- PART I. INTRODUCTION -- CHAPTER 1 On Becoming a Consumer -- Vignette: Yulan Wang Becomes a Fast Food Consumer -- Introduction -- What Is Consumer Behavior and Who Is a Consumer -- Independent and Dependent Consumer Behavior -- Why Dwell on the Development of Consumer Behavior Patterns in Childhood -- Consumer Behavior Is 24-7-360 -- What Is Mean by Consumer Development -- In the Rest of the Book -- PART II ENVIRONMENT -- CHAPTER 2 Physical Environment of Consumer Development -- Vignette: Tony?s Photo of His Favorite Place and Favorite Things -- Two Environments: Physical vs. Social -- The Contents of the Physical Environment: Objects, Objects, Objects -- The Nature of the Physical Environment -- Origins of the Physical Environment -- Discussion -- CHAPTER 3 Social Environment of Consumer Development -- Vignette: Two-year-old Howie?s Favorite Brand -- Children?s Two Environments: Social and Physical -- Contents of the Child?s Social Environment: People and Near-People -- Nature of the Social Environment: Adults and Peers -- Stages of Social Development -- Discussion -- PART III PERSONAL DEVELOPMENT -- CHAPTER 4 Motor Development and Its Relation to Consumer Development -- Vignette: Wei Shen?s Fast Food Purchase -- Physical Growth -- Motor Development -- Phases of Motor Development -- Discussion -- CHAPTER 5 Cognitive Development and Its Relation to Consumer Development -- Vignette: Shandra, the Eight-year-old Housekeeper -- Introduction -- What Is Meant by Cognitive Development -- Stages of Cognitive Development -- Sensorimotor Stage (0-24 months) -- Preoperational Thought Stage (24-84 months) -- Concrete Operational Stage (84-132 months) -- Formal Operational Period (132-180 months) -- Discussion of Piagetian Theory of Cognitive Development -- PART IV CONSUMER DEVELOPMENT -- CHAPTER 6 Stage One: Observation -- Vignette?Baby Goes Shopping -- Introduction -- Consumer Development Briefly -- The Consumer Environment -- Stages of Consumer Development -- First Stage of Consumer Development: Observation (0-6 months) -- Development of Consumer Behavior Patterns Outside the Home -- Discussion: Formation of Basic Consumer Behavior Patterns -- ADDENDUM: Research Thinking and Procedures Used for Measuring and Understanding Consumer Development among Children and Their Parents -- CHAPTER 7 Stage Two: Seeking/Requesting -- Vignette: Making a Smart Consumer Out of a Two-year-old -- Introduction -- Stage Two: Seeking/Requesting (6-24 months) -- Substage One: Pre-language/Pre-legs (6-14 months) -- Substage Two: Post-language and Post-legs (14-24 months) -- Consumer Memory -- How Much/How Often Do Children Seek/Request Things -- Discussion -- -- CHAPTER 8 Stage Three: Selecting/Taking -- Vignette: Lawrence, a Terrible-Two Taker -- Introduction -- Terrible Two?s: A Special Situation -- Stage Three: Selecting/Taking -- Discussion -- CHAPTER 9 Stage Four: Copurchase -- Vignette: Carlos and His Mom Buy School Supplies and Ice Cream at the Supermarket -- Introduction -- Physical/Motor Phase -- Cognitive Abilities -- Consumer Behavior Patterns at Home -- Consumer Behavior at Day Care and Kindergarten -- Consumer Behavior in the Marketplace -- Seeking/Requesting -- Selecting/Taking, Co-Shopping -- Stage Four: Co-Purchase -- Discussion -- CHAPTER 10 Stage Five: Independent Purchase -- Vignette: Jimmy and His Pal, Chris, as Independent Consumers -- Introduction -- Environment Expansion: School -- Physical Status of Children -- Cognitive Development -- Stage Five: Independent Purchase -- Consumer Behavior Patterns: Out-of-home -- Consumer Behavior Patterns: In-home -- Discussion -- PART V DISCUSSION AND CONCLUSIONS -- CHAPTER 11: Parenting Implications of Consumer Development in Childhood?in progress -- CHAPTER 12: Marketing Implications of Consumer Development in Childhood?in progress.
摘要、提要註:
The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. - focuses on the *process* of how young children become consumers - takes developmental approach to a key area in consumer marketing - provides theory and international examples, including several drawn from the authors experience in China.
電子資源:
http://www.sciencedirect.com/science/book/9780750683357
On becoming a consumer[electronic resource] :the development of consumer behavior patterns in childhood /
McNeal, James U.
On becoming a consumer
the development of consumer behavior patterns in childhood /[electronic resource] :James U. McNeal. - Amsterdam ;Butterworth-Heinemann,c2007. - 1 online resource (xix, 408 p.) :ill.
Includes bibliographical references and index.
ON BECOMING A CONSUMER: DEVELOPMENT OF CONSUMER BEHAVIOR PATTERNS IN CHILDHOOD James U. McNeal -- PART I. INTRODUCTION -- CHAPTER 1 On Becoming a Consumer -- Vignette: Yulan Wang Becomes a Fast Food Consumer -- Introduction -- What Is Consumer Behavior and Who Is a Consumer -- Independent and Dependent Consumer Behavior -- Why Dwell on the Development of Consumer Behavior Patterns in Childhood -- Consumer Behavior Is 24-7-360 -- What Is Mean by Consumer Development -- In the Rest of the Book -- PART II ENVIRONMENT -- CHAPTER 2 Physical Environment of Consumer Development -- Vignette: Tony?s Photo of His Favorite Place and Favorite Things -- Two Environments: Physical vs. Social -- The Contents of the Physical Environment: Objects, Objects, Objects -- The Nature of the Physical Environment -- Origins of the Physical Environment -- Discussion -- CHAPTER 3 Social Environment of Consumer Development -- Vignette: Two-year-old Howie?s Favorite Brand -- Children?s Two Environments: Social and Physical -- Contents of the Child?s Social Environment: People and Near-People -- Nature of the Social Environment: Adults and Peers -- Stages of Social Development -- Discussion -- PART III PERSONAL DEVELOPMENT -- CHAPTER 4 Motor Development and Its Relation to Consumer Development -- Vignette: Wei Shen?s Fast Food Purchase -- Physical Growth -- Motor Development -- Phases of Motor Development -- Discussion -- CHAPTER 5 Cognitive Development and Its Relation to Consumer Development -- Vignette: Shandra, the Eight-year-old Housekeeper -- Introduction -- What Is Meant by Cognitive Development -- Stages of Cognitive Development -- Sensorimotor Stage (0-24 months) -- Preoperational Thought Stage (24-84 months) -- Concrete Operational Stage (84-132 months) -- Formal Operational Period (132-180 months) -- Discussion of Piagetian Theory of Cognitive Development -- PART IV CONSUMER DEVELOPMENT -- CHAPTER 6 Stage One: Observation -- Vignette?Baby Goes Shopping -- Introduction -- Consumer Development Briefly -- The Consumer Environment -- Stages of Consumer Development -- First Stage of Consumer Development: Observation (0-6 months) -- Development of Consumer Behavior Patterns Outside the Home -- Discussion: Formation of Basic Consumer Behavior Patterns -- ADDENDUM: Research Thinking and Procedures Used for Measuring and Understanding Consumer Development among Children and Their Parents -- CHAPTER 7 Stage Two: Seeking/Requesting -- Vignette: Making a Smart Consumer Out of a Two-year-old -- Introduction -- Stage Two: Seeking/Requesting (6-24 months) -- Substage One: Pre-language/Pre-legs (6-14 months) -- Substage Two: Post-language and Post-legs (14-24 months) -- Consumer Memory -- How Much/How Often Do Children Seek/Request Things -- Discussion -- -- CHAPTER 8 Stage Three: Selecting/Taking -- Vignette: Lawrence, a Terrible-Two Taker -- Introduction -- Terrible Two?s: A Special Situation -- Stage Three: Selecting/Taking -- Discussion -- CHAPTER 9 Stage Four: Copurchase -- Vignette: Carlos and His Mom Buy School Supplies and Ice Cream at the Supermarket -- Introduction -- Physical/Motor Phase -- Cognitive Abilities -- Consumer Behavior Patterns at Home -- Consumer Behavior at Day Care and Kindergarten -- Consumer Behavior in the Marketplace -- Seeking/Requesting -- Selecting/Taking, Co-Shopping -- Stage Four: Co-Purchase -- Discussion -- CHAPTER 10 Stage Five: Independent Purchase -- Vignette: Jimmy and His Pal, Chris, as Independent Consumers -- Introduction -- Environment Expansion: School -- Physical Status of Children -- Cognitive Development -- Stage Five: Independent Purchase -- Consumer Behavior Patterns: Out-of-home -- Consumer Behavior Patterns: In-home -- Discussion -- PART V DISCUSSION AND CONCLUSIONS -- CHAPTER 11: Parenting Implications of Consumer Development in Childhood?in progress -- CHAPTER 12: Marketing Implications of Consumer Development in Childhood?in progress.
The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. - focuses on the *process* of how young children become consumers - takes developmental approach to a key area in consumer marketing - provides theory and international examples, including several drawn from the authors experience in China.
ISBN: 9780750683357
Source: 136367:136500Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:
340950
Consumer behavior
--United States.Index Terms--Genre/Form:
336502
Electronic books.
LC Class. No.: HF5415.33.U6 / M386 2007
Dewey Class. No.: 658.8/3420830973
On becoming a consumer[electronic resource] :the development of consumer behavior patterns in childhood /
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ON BECOMING A CONSUMER: DEVELOPMENT OF CONSUMER BEHAVIOR PATTERNS IN CHILDHOOD James U. McNeal -- PART I. INTRODUCTION -- CHAPTER 1 On Becoming a Consumer -- Vignette: Yulan Wang Becomes a Fast Food Consumer -- Introduction -- What Is Consumer Behavior and Who Is a Consumer -- Independent and Dependent Consumer Behavior -- Why Dwell on the Development of Consumer Behavior Patterns in Childhood -- Consumer Behavior Is 24-7-360 -- What Is Mean by Consumer Development -- In the Rest of the Book -- PART II ENVIRONMENT -- CHAPTER 2 Physical Environment of Consumer Development -- Vignette: Tony?s Photo of His Favorite Place and Favorite Things -- Two Environments: Physical vs. Social -- The Contents of the Physical Environment: Objects, Objects, Objects -- The Nature of the Physical Environment -- Origins of the Physical Environment -- Discussion -- CHAPTER 3 Social Environment of Consumer Development -- Vignette: Two-year-old Howie?s Favorite Brand -- Children?s Two Environments: Social and Physical -- Contents of the Child?s Social Environment: People and Near-People -- Nature of the Social Environment: Adults and Peers -- Stages of Social Development -- Discussion -- PART III PERSONAL DEVELOPMENT -- CHAPTER 4 Motor Development and Its Relation to Consumer Development -- Vignette: Wei Shen?s Fast Food Purchase -- Physical Growth -- Motor Development -- Phases of Motor Development -- Discussion -- CHAPTER 5 Cognitive Development and Its Relation to Consumer Development -- Vignette: Shandra, the Eight-year-old Housekeeper -- Introduction -- What Is Meant by Cognitive Development -- Stages of Cognitive Development -- Sensorimotor Stage (0-24 months) -- Preoperational Thought Stage (24-84 months) -- Concrete Operational Stage (84-132 months) -- Formal Operational Period (132-180 months) -- Discussion of Piagetian Theory of Cognitive Development -- PART IV CONSUMER DEVELOPMENT -- CHAPTER 6 Stage One: Observation -- Vignette?Baby Goes Shopping -- Introduction -- Consumer Development Briefly -- The Consumer Environment -- Stages of Consumer Development -- First Stage of Consumer Development: Observation (0-6 months) -- Development of Consumer Behavior Patterns Outside the Home -- Discussion: Formation of Basic Consumer Behavior Patterns -- ADDENDUM: Research Thinking and Procedures Used for Measuring and Understanding Consumer Development among Children and Their Parents -- CHAPTER 7 Stage Two: Seeking/Requesting -- Vignette: Making a Smart Consumer Out of a Two-year-old -- Introduction -- Stage Two: Seeking/Requesting (6-24 months) -- Substage One: Pre-language/Pre-legs (6-14 months) -- Substage Two: Post-language and Post-legs (14-24 months) -- Consumer Memory -- How Much/How Often Do Children Seek/Request Things -- Discussion -- -- CHAPTER 8 Stage Three: Selecting/Taking -- Vignette: Lawrence, a Terrible-Two Taker -- Introduction -- Terrible Two?s: A Special Situation -- Stage Three: Selecting/Taking -- Discussion -- CHAPTER 9 Stage Four: Copurchase -- Vignette: Carlos and His Mom Buy School Supplies and Ice Cream at the Supermarket -- Introduction -- Physical/Motor Phase -- Cognitive Abilities -- Consumer Behavior Patterns at Home -- Consumer Behavior at Day Care and Kindergarten -- Consumer Behavior in the Marketplace -- Seeking/Requesting -- Selecting/Taking, Co-Shopping -- Stage Four: Co-Purchase -- Discussion -- CHAPTER 10 Stage Five: Independent Purchase -- Vignette: Jimmy and His Pal, Chris, as Independent Consumers -- Introduction -- Environment Expansion: School -- Physical Status of Children -- Cognitive Development -- Stage Five: Independent Purchase -- Consumer Behavior Patterns: Out-of-home -- Consumer Behavior Patterns: In-home -- Discussion -- PART V DISCUSSION AND CONCLUSIONS -- CHAPTER 11: Parenting Implications of Consumer Development in Childhood?in progress -- CHAPTER 12: Marketing Implications of Consumer Development in Childhood?in progress.
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