大葉大學圖書館 |

Managing electronic media[electronic resource] :making, marketing, and moving digital content /

レコード種別:	言語・文字資料 (印刷物) : 単行資料
[NT 15000414] null:	302.23
タイトル / 著者:	Managing electronic media : making, marketing, and moving digital content // Joan Van Tassel, Lisa Poe-Howfield.
著者:	Van Tassel, Joan M.
その他の著者:	Poe-Howfield, Lisa.
出版された:	Burlington, MA : : Focal Press/Elsevier,, c2010.
記述:	1 online resource (xiv, 417 p.) : : ill.
主題:	Mass media - Management.
主題:	Business - Management.
主題:	TECHNOLOGY & ENGINEERING - Radio.
国際標準図書番号 (ISBN) :	9780240810201
国際標準図書番号 (ISBN) :	0240810201
国際標準図書番号 (ISBN) :	9780080927800 (electronic bk.)
国際標準図書番号 (ISBN) :	0080927807 (electronic bk.)
[NT 15000227] null:	Includes bibliographical references and index.
[NT 15000228] null:	CREATIVE INDUSTRIES AND CONTENT-PRODUCING ORGANIZATIONS; Media Industries; Media Organizations; MANAGEMENT AND LEADERSHIP IN MEDIA ORGANIZATIONS; Management and Leadership; Managing Human Resources; Financial Management; MANAGING CONTENT PRODUCTION, ACQUISITION, AND AGGREGATION; Programming, Audience Analysis, and Planning; Preproduction, Production, and Post-Production; Program Acquisition and Aggregation; MONETIZING CONTENT; Packaging, Repackaging and Marketing Content; Selling and Promoting Content; Distributing Content; The Changing Content Value Chain; Business Models; FACING THE FUTURE; Ethical Management in Competitive Industries; Legal and Regulatory Issues; The challenge of Changing Technology.
[NT 15000229] null:	Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment. Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations. * Arm yourself with the tools to succeed in content-producing organizations--a growing industrial sector that brings in more revenue to the U.S. than any other industry * Understand contemporary media management as it is really practiced * Learn how managers plan, produce, and profit from high-value content.
電子資源:	http://www.sciencedirect.com/science/book/9780240810201

Managing electronic media[electronic resource] :making, marketing, and moving digital content /
Van Tassel, Joan M.

Managing electronic mediamaking, marketing, and moving digital content /[electronic resource] :Joan Van Tassel, Lisa Poe-Howfield. - Burlington, MA :Focal Press/Elsevier,c2010. - 1 online resource (xiv, 417 p.) :ill.

Includes bibliographical references and index.

CREATIVE INDUSTRIES AND CONTENT-PRODUCING ORGANIZATIONS; Media Industries; Media Organizations; MANAGEMENT AND LEADERSHIP IN MEDIA ORGANIZATIONS; Management and Leadership; Managing Human Resources; Financial Management; MANAGING CONTENT PRODUCTION, ACQUISITION, AND AGGREGATION; Programming, Audience Analysis, and Planning; Preproduction, Production, and Post-Production; Program Acquisition and Aggregation; MONETIZING CONTENT; Packaging, Repackaging and Marketing Content; Selling and Promoting Content; Distributing Content; The Changing Content Value Chain; Business Models; FACING THE FUTURE; Ethical Management in Competitive Industries; Legal and Regulatory Issues; The challenge of Changing Technology.

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment. Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations. * Arm yourself with the tools to succeed in content-producing organizations--a growing industrial sector that brings in more revenue to the U.S. than any other industry * Understand contemporary media management as it is really practiced * Learn how managers plan, produce, and profit from high-value content.

ISBN: 9780240810201

Source: 149051:149201Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

444690
Mass media
--Management.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: P96.M34 / V36 2010

Dewey Class. No.: 302.23

Managing electronic media[electronic resource] :making, marketing, and moving digital content /
LDR:04252cam 2200433Ia 4500 001 353104
003 OCoLC
005 20111122091015.0
006 m d
007 cr cn|||||||||
008 120110s2010 maua ob 001 0 eng d
019 $a 647910136 $a 664571271 $a 712988359
020 $a 9780240810201
020 $a 0240810201
020 $a 9780080927800 (electronic bk.)
020 $a 0080927807 (electronic bk.)
029 1 $a AU@ $b 000045964057
029 1 $a NZ1 $b 13540143
035 $a (OCoLC)610009088 $z (OCoLC)647910136 $z (OCoLC)664571271 $z (OCoLC)712988359
035 $a ocn610009088
037 $a 149051:149201 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS $d OCLCQ $d E7B $d EBLCP $d N$T $d YDXCP $d IDEBK $d OCLCQ
049 $a TEFA
050 4 $a P96.M34 $b V36 2010
072 7 $a TEC $x 034000 $2 bisacsh
082 0 4 $a 302.23 $2 22
100 1 $a Van Tassel, Joan M. $3 444688
245 1 0 $a Managing electronic media $h [electronic resource] : $b making, marketing, and moving digital content / $c Joan Van Tassel, Lisa Poe-Howfield.
260 $a Burlington, MA : $b Focal Press/Elsevier, $c c2010.
300 $a 1 online resource (xiv, 417 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a CREATIVE INDUSTRIES AND CONTENT-PRODUCING ORGANIZATIONS; Media Industries; Media Organizations; MANAGEMENT AND LEADERSHIP IN MEDIA ORGANIZATIONS; Management and Leadership; Managing Human Resources; Financial Management; MANAGING CONTENT PRODUCTION, ACQUISITION, AND AGGREGATION; Programming, Audience Analysis, and Planning; Preproduction, Production, and Post-Production; Program Acquisition and Aggregation; MONETIZING CONTENT; Packaging, Repackaging and Marketing Content; Selling and Promoting Content; Distributing Content; The Changing Content Value Chain; Business Models; FACING THE FUTURE; Ethical Management in Competitive Industries; Legal and Regulatory Issues; The challenge of Changing Technology.
505 0 $a The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
520 $a Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment. Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations. * Arm yourself with the tools to succeed in content-producing organizations--a growing industrial sector that brings in more revenue to the U.S. than any other industry * Understand contemporary media management as it is really practiced * Learn how managers plan, produce, and profit from high-value content.
588 $a Description based on print version record.
650 0 $a Mass media $x Management. $3 444690
650 4 $a Business $x Management. $3 443656
650 7 $a TECHNOLOGY & ENGINEERING $x Radio. $2 bisacsh $3 444691
655 4 $a Electronic books. $2 local $3 336502
700 1 $a Poe-Howfield, Lisa. $3 444689
776 0 8 $i Print version: $a Van Tassel, Joan M. $t Managing electronic media. $d Burlington, MA : Focal Press/Elsevier, c2010 $z 9780240810201 $z 0240810201 $w (DLC) 2009052491 $w (OCoLC)498365237
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780240810201
938 $a ebrary $b EBRY $n ebr10378925
938 $a EBL - Ebook Library $b EBLB $n EBL546617
938 $a YBP Library Services $b YANK $n 3231250
994 $a C0 $b TEF