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Managing electronic media[electronic resource] :making, marketing, and moving digital content /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	302.23
書名/作者:	Managing electronic media : making, marketing, and moving digital content // Joan Van Tassel, Lisa Poe-Howfield.
作者:	Van Tassel, Joan M.
其他作者:	Poe-Howfield, Lisa.
出版者:	Burlington, MA : : Focal Press/Elsevier,, c2010.
面頁冊數:	1 online resource (xiv, 417 p.) : : ill.
標題:	Mass media - Management.
標題:	Business - Management.
標題:	TECHNOLOGY & ENGINEERING - Radio.
ISBN:	9780240810201
ISBN:	0240810201
ISBN:	9780080927800 (electronic bk.)
ISBN:	0080927807 (electronic bk.)
書目註:	Includes bibliographical references and index.
內容註:	CREATIVE INDUSTRIES AND CONTENT-PRODUCING ORGANIZATIONS; Media Industries; Media Organizations; MANAGEMENT AND LEADERSHIP IN MEDIA ORGANIZATIONS; Management and Leadership; Managing Human Resources; Financial Management; MANAGING CONTENT PRODUCTION, ACQUISITION, AND AGGREGATION; Programming, Audience Analysis, and Planning; Preproduction, Production, and Post-Production; Program Acquisition and Aggregation; MONETIZING CONTENT; Packaging, Repackaging and Marketing Content; Selling and Promoting Content; Distributing Content; The Changing Content Value Chain; Business Models; FACING THE FUTURE; Ethical Management in Competitive Industries; Legal and Regulatory Issues; The challenge of Changing Technology.
摘要、提要註:	Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment. Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations. * Arm yourself with the tools to succeed in content-producing organizations--a growing industrial sector that brings in more revenue to the U.S. than any other industry * Understand contemporary media management as it is really practiced * Learn how managers plan, produce, and profit from high-value content.
電子資源:	http://www.sciencedirect.com/science/book/9780240810201

Managing electronic media[electronic resource] :making, marketing, and moving digital content /
Van Tassel, Joan M.

Managing electronic mediamaking, marketing, and moving digital content /[electronic resource] :Joan Van Tassel, Lisa Poe-Howfield. - Burlington, MA :Focal Press/Elsevier,c2010. - 1 online resource (xiv, 417 p.) :ill.

Includes bibliographical references and index.

CREATIVE INDUSTRIES AND CONTENT-PRODUCING ORGANIZATIONS; Media Industries; Media Organizations; MANAGEMENT AND LEADERSHIP IN MEDIA ORGANIZATIONS; Management and Leadership; Managing Human Resources; Financial Management; MANAGING CONTENT PRODUCTION, ACQUISITION, AND AGGREGATION; Programming, Audience Analysis, and Planning; Preproduction, Production, and Post-Production; Program Acquisition and Aggregation; MONETIZING CONTENT; Packaging, Repackaging and Marketing Content; Selling and Promoting Content; Distributing Content; The Changing Content Value Chain; Business Models; FACING THE FUTURE; Ethical Management in Competitive Industries; Legal and Regulatory Issues; The challenge of Changing Technology.

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment. Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations. * Arm yourself with the tools to succeed in content-producing organizations--a growing industrial sector that brings in more revenue to the U.S. than any other industry * Understand contemporary media management as it is really practiced * Learn how managers plan, produce, and profit from high-value content.

ISBN: 9780240810201

Source: 149051:149201Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

444690
Mass media
--Management.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: P96.M34 / V36 2010

Dewey Class. No.: 302.23

Managing electronic media[electronic resource] :making, marketing, and moving digital content /
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245 1 0 $a Managing electronic media $h [electronic resource] : $b making, marketing, and moving digital content / $c Joan Van Tassel, Lisa Poe-Howfield.
260 $a Burlington, MA : $b Focal Press/Elsevier, $c c2010.
300 $a 1 online resource (xiv, 417 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a CREATIVE INDUSTRIES AND CONTENT-PRODUCING ORGANIZATIONS; Media Industries; Media Organizations; MANAGEMENT AND LEADERSHIP IN MEDIA ORGANIZATIONS; Management and Leadership; Managing Human Resources; Financial Management; MANAGING CONTENT PRODUCTION, ACQUISITION, AND AGGREGATION; Programming, Audience Analysis, and Planning; Preproduction, Production, and Post-Production; Program Acquisition and Aggregation; MONETIZING CONTENT; Packaging, Repackaging and Marketing Content; Selling and Promoting Content; Distributing Content; The Changing Content Value Chain; Business Models; FACING THE FUTURE; Ethical Management in Competitive Industries; Legal and Regulatory Issues; The challenge of Changing Technology.
505 0 $a The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
520 $a Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today's market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment. Day in the Life sections highlight the daily activities of top media executives, providing insight into the excitement, the fun, and the challenges, of careers in today's media industries. Case studies utilize exercises to promote further understanding of real-world situations. * Arm yourself with the tools to succeed in content-producing organizations--a growing industrial sector that brings in more revenue to the U.S. than any other industry * Understand contemporary media management as it is really practiced * Learn how managers plan, produce, and profit from high-value content.
588 $a Description based on print version record.
650 0 $a Mass media $x Management. $3 444690
650 4 $a Business $x Management. $3 443656
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655 4 $a Electronic books. $2 local $3 336502
700 1 $a Poe-Howfield, Lisa. $3 444689
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