The pricing and revenue management o...
Ng, Irene C. L.

 

  • The pricing and revenue management of services[electronic resource] :a strategic approach /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.1554
    書名/作者: The pricing and revenue management of services : a strategic approach // Irene C.L. Ng.
    作者: Ng, Irene C. L.
    出版者: London : : Routledge,, 2008.
    面頁冊數: xxii, 174 p. : : ill. ;; 24 cm.
    標題: Revenue management.
    ISBN: 9780203696590 (e-book : PDF)
    ISBN: 9780415350778 (hbk.)
    書目註: Includes bibliographical references and index.
    內容註: pt. 1. The buyer as an individual -- pt. 2. Buyers in aggregate.
    電子資源: Click here to view
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