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Brand management :a theoretical and ...

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Aggarwal, Saurabh.

Brand management :a theoretical and practical approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.827
書名/作者:	Brand management : : a theoretical and practical approach // Saurabh Aggarwal.
作者:	Aggarwal, Saurabh.
出版者:	New Delhi : : Global India Publications,, c2008.
面頁冊數:	vi, 272 p. : : ill. ;; 23 cm.
標題:	Product management.
ISBN:	9788190721134 (pbk.) :
書目註:	Includes bibliographical references (p. [261]-266) and index.

Brand management :a theoretical and practical approach /
Aggarwal, Saurabh.

Brand management :a theoretical and practical approach /Saurabh Aggarwal. - New Delhi :Global India Publications,c2008. - vi, 272 p. :ill. ;23 cm.

Includes bibliographical references (p. [261]-266) and index.

ISBN: 9788190721134 (pbk.) :NTD 1,389Subjects--Topical Terms:

340211
Product management.

Dewey Class. No.: 658.827

Brand management :a theoretical and practical approach /
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040 $a DYU
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082 0 4 $a 658.827 $2 22
100 1 $a Aggarwal, Saurabh. $3 418689
245 1 0 $a Brand management : $b a theoretical and practical approach / $c Saurabh Aggarwal.
260 $a New Delhi : $b Global India Publications, $c c2008.
300 $a vi, 272 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references (p. [261]-266) and index.
650 0 $a Product management. $3 340211

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