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From brand vision to brand evaluatio...

Chartered Institute of Marketing.

From brand vision to brand evaluation[electronic resource] :the strategic process of growing and strengthening brands building and sustaining brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/27
書名/作者:	From brand vision to brand evaluation : the strategic process of growing and strengthening brands building and sustaining brands // Leslie de Chernatony.
作者:	De Chernatony, L.
出版者:	Oxford ; : Academic Press,, 2001.
面頁冊數:	xv, 293 p. : : ill. (some col.)., port.
附註:	Published in association with the Chartered Institute of Marketing.
標題:	Brand name products.
標題:	Trademarks.
標題:	Product management.
ISBN:	9780080506975
書目註:	Includes bibliographical references and index.
電子資源:	An electronic book accessible through the World Wide Web; click to view

From brand vision to brand evaluation[electronic resource] :the strategic process of growing and strengthening brands building and sustaining brands /
De Chernatony, L.

From brand vision to brand evaluationthe strategic process of growing and strengthening brands building and sustaining brands /[electronic resource] :Leslie de Chernatony. - Oxford ;Academic Press,2001. - xv, 293 p. :ill. (some col.)., port.

Published in association with the Chartered Institute of Marketing.

Includes bibliographical references and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.Subjects--Topical Terms:

339052
Brand name products.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HD69.B7 / D455 2001eb

Dewey Class. No.: 658.8/27

From brand vision to brand evaluation[electronic resource] :the strategic process of growing and strengthening brands building and sustaining brands /
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260 $a Oxford ; $a Boston : $b Academic Press, $c 2001.
300 $a xv, 293 p. : $b ill. (some col.)., port.
500 $a Published in association with the Chartered Institute of Marketing.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2009. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Brand name products. $3 339052
650 0 $a Trademarks. $3 386536
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