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CRM at the speed of light :social CR...

Greenberg, Paul.

CRM at the speed of light :social CRM strategies, tools, and techniques for engaging your customers /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/12
書名/作者:	CRM at the speed of light : : social CRM strategies, tools, and techniques for engaging your customers // Paul Greenberg.
作者:	Greenberg, Paul.
出版者:	New York : : McGraw-Hill,, c2010.
面頁冊數:	xxvi, 662 p. : : ill. ;; 24 cm.
附註:	Includes index.
標題:	Customer relations - Management.
標題:	Electronic commerce.
ISBN:	9780071590457 (hbk.) :
ISBN:	0071590455 (hbk.)
內容註:	OMG! : your customer really is your BFF! -- CRM, CMR, VRM or-- who cares? -- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -- Love your customers publicly : blogs and podcasts -- Wikis are a weird name for collaboration, n'est çe pas? -- Social networks, user communities : who loves ya, baby? -- Movin' and groovin' : the use of mobile devices -- The collaborative value chain -- Sales and marketing : the customer is the right subject -- Customer service is our name--and our game -- The difference : CRM, the public sector, and politics -- SOA for poets -- At home or in the clouds--and in open spaces between -- Big picture, big strategies -- Mapping the customer experience -- Process and data go together like-- CRM operations -- Value given, value received : analyzing the return on CRM -- When you buy the application, you buy the vendor, though you don't implement him -- Waving to the future.

CRM at the speed of light :social CRM strategies, tools, and techniques for engaging your customers /
Greenberg, Paul.

CRM at the speed of light :social CRM strategies, tools, and techniques for engaging your customers /Paul Greenberg. - 4th ed. - New York :McGraw-Hill,c2010. - xxvi, 662 p. :ill. ;24 cm.

Includes index.

OMG! : your customer really is your BFF! -- CRM, CMR, VRM or-- who cares? -- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -- Love your customers publicly : blogs and podcasts -- Wikis are a weird name for collaboration, n'est çe pas? -- Social networks, user communities : who loves ya, baby? -- Movin' and groovin' : the use of mobile devices -- The collaborative value chain -- Sales and marketing : the customer is the right subject -- Customer service is our name--and our game -- The difference : CRM, the public sector, and politics -- SOA for poets -- At home or in the clouds--and in open spaces between -- Big picture, big strategies -- Mapping the customer experience -- Process and data go together like-- CRM operations -- Value given, value received : analyzing the return on CRM -- When you buy the application, you buy the vendor, though you don't implement him -- Waving to the future.

ISBN: 9780071590457 (hbk.) :NTD1,043

LCCN: 2009038435Subjects--Topical Terms:

338310
Customer relations
--Management.

LC Class. No.: HF5415.5 / .G743 2010

Dewey Class. No.: 658.8/12

CRM at the speed of light :social CRM strategies, tools, and techniques for engaging your customers /
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