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E-business and e-commerce management :strategy, implementation and practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/72
書名/作者:	E-business and e-commerce management : : strategy, implementation and practice // Dave Chaffey.
作者:	Chaffey, Dave,
出版者:	Harlow, England ; : FT Prentice Hall,, c2009.
面頁冊數:	xxxii, 764 p. : : col. ill. ;; 27 cm.
標題:	Electronic commerce.
標題:	Business enterprises - Computer networks.
ISBN:	9780273719601 (pbk.) :
ISBN:	0273719602 (pbk.)
書目註:	Includes bibliographical references and index.
內容註:	Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
摘要、提要註:	This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
電子資源:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017740309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

E-business and e-commerce management :strategy, implementation and practice /
Chaffey, Dave,1963-

E-business and e-commerce management :strategy, implementation and practice /Dave Chaffey. - 4th ed. - Harlow, England ;FT Prentice Hall,c2009. - xxxii, 764 p. :col. ill. ;27 cm.

Includes bibliographical references and index.

Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

ISBN: 9780273719601 (pbk.) :NTD1,160Subjects--Topical Terms:

181398
Electronic commerce.

LC Class. No.: HF5548.32 / .C472 2009

Dewey Class. No.: 658.8/72

E-business and e-commerce management :strategy, implementation and practice /
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