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Groundswell :winning in a world tran...

Bernoff, Josh.

Groundswell :winning in a world transformed by social technologies /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	303.48/33
書名/作者:	Groundswell : : winning in a world transformed by social technologies // Charlene Li, Josh Bernoff.
作者:	Li, Charlene.
其他作者:	Bernoff, Josh.
出版者:	Boston, Mass. : : Harvard Business Press,, c2008.
面頁冊數:	xiii, 286 p. : : ill. ;; 25 cm.
標題:	Online social networks - Economic aspects.
標題:	Information society - Economic aspects.
ISBN:	9781422125007 (hbk.) :
ISBN:	1422125009 (hbk.)
書目註:	Includes bibliographical references (p. 247-263) and indexes.
內容註:	Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
電子資源:	http://www.loc.gov/catdir/toc/ecip085/2007048659.html

Groundswell :winning in a world transformed by social technologies /
Li, Charlene.

Groundswell :winning in a world transformed by social technologies /Charlene Li, Josh Bernoff. - Boston, Mass. :Harvard Business Press,c2008. - xiii, 286 p. :ill. ;25 cm.

Includes bibliographical references (p. 247-263) and indexes.

Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.

ISBN: 9781422125007 (hbk.) :NTD887

LCCN: 2007048659

Nat. Bib. No.: GBA851709bnb

Nat. Bib. Agency Control No.: 014575204UkSubjects--Topical Terms:

412317
Online social networks
--Economic aspects.

LC Class. No.: HC79.I55 / L48 2008

Dewey Class. No.: 303.48/33

Groundswell :winning in a world transformed by social technologies /
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