Planning research in hospitality and...
Altinay, Levent.

 

  • Planning research in hospitality and tourism[electronic resource] /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 338.4791072
    書名/作者: Planning research in hospitality and tourism/ Levent Altinay and Alexandros Paraskevas.
    作者: Altinay, Levent.
    其他作者: Paraskevas, Alexandros.
    出版者: Oxford ; : Butterworth-Heinemann,, c2008.
    面頁冊數: 1 online resource (x, 247 p.) : : ill.
    附註: Description based on print version record.
    標題: Hospitality industry - Research.
    標題: Tourism - Research.
    ISBN: 9780080555942 (electronic bk.)
    ISBN: 0080555942 (electronic bk.)
    書目註: Includes bibliographical references and index.
    內容註: Getting Started -- Developing Academic Reading Skills -- Developing Literature Review Skills -- Research Philosophies, Approaches and Strategies -- Sampling -- Data Collection Techniques -- Writing Your Research Proposal -- Conducting the Fieldwork -- Analysis of Qualitative Data -- Quantitative Data Analysis -- Writing Up the Dissertation.
    摘要、提要註: Planning Research in Hospitality and Tourism provides a concise and clear approach to planning research projects which are a necessity in most hospitality and tourism courses taught at degree level. The text considers the particular characteristics of the hospitality and tourism industry, whilst providing a balanced approach toward both quantitative and qualitative methods of research.
    電子資源: http://www.sciencedirect.com/science/book/9780750681100
    電子資源: http://www.netlibrary.com/urlapi.asp?action=summary&v=1&bookid=298190
    電子資源: Click here to view book
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