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Gay and lesbian tourism[electronic r...

Guaracino, Jeff.

Gay and lesbian tourism[electronic resource] :the essential guide for marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	338.47910688
書名/作者:	Gay and lesbian tourism : the essential guide for marketing // Jeff Guaracino.
作者:	Guaracino, Jeff.
出版者:	Amsterdam ; : Elsevier/Butterworth-Heinemann,, 2007.
面頁冊數:	xix, 183 p. : : ill. ;; 24 cm.
附註:	Includes index.
標題:	Tourism - Marketing.
標題:	Gay travelers.
ISBN:	9780750682329
ISBN:	0750682329
書目註:	Includes bibliographical references and index.
內容註:	I.Introduction to gay and lesbian tourism -- II.Research: The demographic and economic profile -- III.What makes a destination or travel product gay-friendly? -- IV.Marketing: Starting your own tourism campaign -- V.Building stakeholder support -- VI.Overcoming challenges -- VII.Future Trends -- VIII.Terminology: Getting it straight.
摘要、提要註:	This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community. * The only book to offer a comprehensive foundation of knowledge for marketers on the gay and lesbian travel consumer * Provides a current and comprehensive survey of research * Offers a practical approach from the industry's top experts in gay tourism.
電子資源:	An electronic book accessible through the World Wide Web; click for information
電子資源:	http://www.loc.gov/catdir/enhancements/fy0827/2008297523-d.html
電子資源:	http://www.loc.gov/catdir/toc/fy0804/2008297523.html

Gay and lesbian tourism[electronic resource] :the essential guide for marketing /
Guaracino, Jeff.

Gay and lesbian tourismthe essential guide for marketing /[electronic resource] :Jeff Guaracino. - 1st ed. - Amsterdam ;Elsevier/Butterworth-Heinemann,2007. - xix, 183 p. :ill. ;24 cm.

Includes index.

Includes bibliographical references and index.

I.Introduction to gay and lesbian tourism -- II.Research: The demographic and economic profile -- III.What makes a destination or travel product gay-friendly? -- IV.Marketing: Starting your own tourism campaign -- V.Building stakeholder support -- VI.Overcoming challenges -- VII.Future Trends -- VIII.Terminology: Getting it straight.

This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community. * The only book to offer a comprehensive foundation of knowledge for marketers on the gay and lesbian travel consumer * Provides a current and comprehensive survey of research * Offers a practical approach from the industry's top experts in gay tourism.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 9780750682329

Source: 132021:132128Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

337290
Tourism
--Marketing.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: HQ75.25 / .G83 2007

Dewey Class. No.: 338.47910688

Gay and lesbian tourism[electronic resource] :the essential guide for marketing /
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020 $a 9780750682329
020 $a 0750682329
035 $a (OCoLC)474962147
035 $a ocn474962147
037 $a 132021:132128 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS
049 $a TEFA
050 1 4 $a HQ75.25 $b .G83 2007
082 0 4 $a 338.47910688 $2 22
100 1 $a Guaracino, Jeff. $3 404704
245 1 0 $a Gay and lesbian tourism $h [electronic resource] : $b the essential guide for marketing / $c Jeff Guaracino.
250 $a 1st ed.
260 $a Amsterdam ; $a Boston ; $a London : $b Elsevier/Butterworth-Heinemann, $c 2007.
300 $a xix, 183 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
504 $a Includes bibliographical references and index.
505 0 $a I.Introduction to gay and lesbian tourism -- II.Research: The demographic and economic profile -- III.What makes a destination or travel product gay-friendly? -- IV.Marketing: Starting your own tourism campaign -- V.Building stakeholder support -- VI.Overcoming challenges -- VII.Future Trends -- VIII.Terminology: Getting it straight.
520 $a This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community. * The only book to offer a comprehensive foundation of knowledge for marketers on the gay and lesbian travel consumer * Provides a current and comprehensive survey of research * Offers a practical approach from the industry's top experts in gay tourism.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
650 0 $a Tourism $x Marketing. $3 337290
650 0 $a Gay travelers. $3 404705
655 7 $a Electronic books. $2 local $3 336502
710 2 $a ScienceDirect (Online service) $3 365609
776 1 $c Original $z 0750682329 $z 9780750682329 $w (DLC) 2008297523 $w (OCoLC)159640033
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750682329 $z An electronic book accessible through the World Wide Web; click for information
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0827/2008297523-d.html
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/fy0804/2008297523.html
994 $a C0 $b TEF

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http://www.sciencedirect.com/science/book/9780750682329
http://www.loc.gov/catdir/enhancements/fy0827/2008297523-d.html
http://www.loc.gov/catdir/toc/fy0804/2008297523.html

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