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Destination marketing organisations[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	338.47910688
書名/作者:	Destination marketing organisations/ by Steven Pike.
作者:	Pike, Steven.
出版者:	Amsterdam ; : Elsevier,, 2004.
面頁冊數:	240 p. ;; 25 cm.
叢書名:	Advances in tourism research series
標題:	Place marketing.
標題:	Tourism - Marketing.
ISBN:	9780080443065
ISBN:	0080443060
書目註:	Includes bibliographical references and index.
摘要、提要註:	Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.
電子資源:	An electronic book accessible through the World Wide Web; click for information

Destination marketing organisations[electronic resource] /
Pike, Steven.

Destination marketing organisations[electronic resource] /by Steven Pike. - Amsterdam ;Elsevier,2004. - 240 p. ;25 cm. - Advances in tourism research series.

Includes bibliographical references and index.

Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relating to: The rationale for the establishment of DMOs The structure, roles, goals and functions of DMOs The key opportunities, challenges and constraints facing DMOs The complexities of marketing destinations as tourism brands The Author Dr Steven Pike (PhD) spent 17 years in the tourism industry, working in destination marketing organisations, before joining academia. He is currently a Visiting Scholar with the School of Advertising, Marketing and Public Relations at Queensland University of Technology, and Senior Lecturer in the School of Marketing and Tourism at Central Queensland University.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 9780080443065

Source: 107086:107122Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

374274
Place marketing.
Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: G155 / .P636 2004

Dewey Class. No.: 338.47910688

Destination marketing organisations[electronic resource] /
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504 $a Includes bibliographical references and index.
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