• Advances in business and management forecasting [electronic resource].vol. 5 /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    杜威分類號: 658.4'0355'05
    書名/作者: Advances in business and management forecasting / edited by Kenneth D. Lawrence, Michael D. Geurts
    其他作者: Lawrence, Kenneth D.
    出版者: Bingley, U.K. : : Emerald,, 2008.
    面頁冊數: 1 online resource (xiv, 291 p.)
    標題: Business forecasting
    ISBN: 9780857247872 (electronic bk.)
    內容註: Cover -- Contents -- List of Contributors -- Editorial Board -- Part A: Financial Applications -- Chapter 1. Using Neural Networks vs. Multiple Discriminant Analysis to Forecast Bond Rating Changes -- Introduction -- Literature Review: Bond Studies -- Literature Review: Neural Networks -- Research Methodology -- Results -- References -- Appendix A. Initial Set of Financial Data Collected -- Appendix B. Final Set of Financial Data Used -- Chapter 2. Cross-Listing, Corporate Governance and Operating Performance - Evidence from the Chinese Market - - 1. Institutional Background -- 2. Literature Review and Hypothesis Development -- 3. Data and Variable Descriptions -- 4. Empirical Results -- 5. Robustness Check -- 6. Conclusions -- Notes -- References -- Chapter 3. Forecasting Option Spreads: The use of Multiple Listing -- Introduction -- Hypotheses Development -- Data and Methodology -- Results -- Conclusions, Recommendations, and Directions for Future Research -- References -- Appendix -- Chapter 4. Improved Performance Evaluation of Comparable Units with Data Envelopment Analysis (DEA) -- Introduction -- Data Envelopment Analysis (DEA) -- Regression Methodology -- Example -- Conclusions -- References -- Part B: Demand Forecasting -- Chapter 5. A Goal Programming Model for Hierarchical Forecasting -- Introduction -- Multi-Level Forecasting Literature -- Case Study -- Discussion -- References -- Chapter 6. A Principal Component Analysis-Based Linear Dynamic System for Demand Forecasting -- 1. Introduction -- 2. A Linear Dynamic System for Demand Forecasting -- 3. The Reduced State-Space Model by PCA -- 4. Experimental Study -- 5. Conclusions -- References -- Chapter 7. A Comparison of Methods for Forecasting Intermittent Demand with Increasing or Decreasing Probability of Demand Occurrences -- Introduction -- Forecasting Intermittent Demand -- Presence of Trend in Time Between Demands -- Croston's Method -- Simulation Study Description -- Conclusions -- References -- Chapter 8. Forecasting Deep Consumer Resonance: An Application of the Zaltman Metaphor Elicitation Technique (ZMET) -- The Embodied Psychology of Consumer Resonance -- Fundamental Premises -- Overview of the ZMET Method -- ZMET Case Study: ''Truth Hurts'' -- The ZMET Process -- ZMET Analysis -- ZMET Findings -- Implications -- Acknowledgement -- References -- Appendix. Synopsis of ''Truth Hurts'' Script -- Part C: Applications of Forecasting -- Chapter 9. Forecasting with Innovation Diffusion Models: A Life Cycle Example in the Telecommunications Industry -- 1. Introduction -- 2. Background and Literature Review -- 3. New Product Growth and Innovation Diffusion Models -- 4. Cumulative Nature of the Logistic Growth Model -- 5. Application of Logistic Growth Diffusion Model -- 6. Conclusions -- References -- Chapter 10. Business Forecasting Case Selection: The United way Example -- 1. Introduction -- 2. Dimensions for a Good Case -- 3. Conc
    摘要、提要註: This volume is part of a blind refereed serial publication published on an annual basis. The objective of this research annual is to present studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making
    電子資源: http://www.emeraldinsight.com/1477-4070/5
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