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Social marketing and public health[e...

Blair-Stevens, Clive.

Social marketing and public health[electronic resource] :theory and practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	362.10688
書名/作者:	Social marketing and public health : theory and practice // edited by Jeff French with Clive Blair-Stevens, Dominic McVey, Rowena Merritt.
其他作者:	French, Jeff.
出版者:	Oxford : : Oxford University Press,, 2010.
面頁冊數:	xiv, 351 p. : : ill. ;; 25 cm.
標題:	Health planning.
標題:	Social marketing.
標題:	Communication in public health.
標題:	Health promotion.
ISBN:	9780199550692
書目註:	Includes bibliographical references and index.
摘要、提要註:	Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.
電子資源:	http://dx.doi.org/10.1093/acprof:oso/9780199550692.001.0001

Social marketing and public health[electronic resource] :theory and practice /
Social marketing and public healththeory and practice /[electronic resource] :edited by Jeff French with Clive Blair-Stevens, Dominic McVey, Rowena Merritt. - Oxford :Oxford University Press,2010. - xiv, 351 p. :ill. ;25 cm.

Includes bibliographical references and index.

Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.

Electronic reproduction.
Oxford :
Oxford University Press,
2010.

(Oxford Scholarship Online).

Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Firefox 2.0 (or higher).

ISBN: 9780199550692 Subjects--Topical Terms:

394745
Health planning.

LC Class. No.: RA410.56

Dewey Class. No.: 362.10688

Social marketing and public health[electronic resource] :theory and practice /
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245 0 0 $a Social marketing and public health $h [electronic resource] : $b theory and practice / $c edited by Jeff French with Clive Blair-Stevens, Dominic McVey, Rowena Merritt.
260 $a Oxford : $b Oxford University Press, $c 2010.
300 $a xiv, 351 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
520 8 $a Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.
533 $a Electronic reproduction. $b Oxford : $c Oxford University Press, $d 2010. $f (Oxford Scholarship Online). $n Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Firefox 2.0 (or higher). $n Available as searchable text in HTML format. $n Access restricted to subscribing institutions.
650 0 $a Health planning. $3 394745
650 0 $a Social marketing. $3 395420
650 0 $a Communication in public health. $3 394758
650 0 $a Health promotion. $3 338696
700 1 $a French, Jeff. $3 395416
700 1 $a Blair-Stevens, Clive. $3 395417
700 1 $a McVey, Dominic. $3 395418
700 1 $a Merritt, Rowena. $3 395419
776 0 8 $i Print version $z 9780199550692
856 4 0 $u http://dx.doi.org/10.1093/acprof:oso/9780199550692.001.0001

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