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Public health branding[electronic re...

Evans, W. Douglas.

Public health branding[electronic resource] :applying marketing for social change /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	362.10688
書名/作者:	Public health branding : applying marketing for social change // edited by W. Douglas Evans, Gerard Hastings.
其他作者:	Evans, W. Douglas.
出版者:	Oxford : : Oxford University Press,, 2008.
面頁冊數:	xvi, 304 p. : : ill. ;; 25 cm.
標題:	Public health - Marketing.
標題:	Health promotion.
標題:	Branding (Marketing)
ISBN:	9780199237135
書目註:	Includes bibliographical references and index.
摘要、提要註:	In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.
電子資源:	http://dx.doi.org/10.1093/acprof:oso/9780199237135.001.0001

Public health branding[electronic resource] :applying marketing for social change /
Public health brandingapplying marketing for social change /[electronic resource] :edited by W. Douglas Evans, Gerard Hastings. - Oxford :Oxford University Press,2008. - xvi, 304 p. :ill. ;25 cm.

Includes bibliographical references and index.

In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.

Electronic reproduction.
Oxford :
Oxford University Press,
2009.

(Oxford Scholarship Online).

Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Firefox 2.0 (or higher).

ISBN: 9780199237135 Subjects--Topical Terms:

394843
Public health
--Marketing.

LC Class. No.: RA427 / .P82 2008

Dewey Class. No.: 362.10688

Public health branding[electronic resource] :applying marketing for social change /
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245 0 0 $a Public health branding $h [electronic resource] : $b applying marketing for social change / $c edited by W. Douglas Evans, Gerard Hastings.
260 $a Oxford : $b Oxford University Press, $c 2008.
300 $a xvi, 304 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
520 8 $a In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behaviour. This book argues for the importance of public health branding as a critical strategy in changing population behaviours, allowing lasting health outcome benefits.
533 $a Electronic reproduction. $b Oxford : $c Oxford University Press, $d 2009. $f (Oxford Scholarship Online). $n Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Firefox 2.0 (or higher). $n Available as searchable text in HTML format. $n Access restricted to subscribing institutions.
650 0 $a Public health $x Marketing. $3 394843
650 0 $a Health promotion. $3 338696
650 0 $a Branding (Marketing) $3 339624
700 1 $a Evans, W. Douglas. $3 394841
700 1 $a Hastings, Gerard. $3 394842
776 0 8 $i Print version $z 9780199237135
856 4 0 $u http://dx.doi.org/10.1093/acprof:oso/9780199237135.001.0001

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