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From brand vision to brand evaluatio...

De Chernatony, L.

From brand vision to brand evaluation :the strategic process of growing and strengthening brands /

纪录类型:	书目-语言数据,印刷品 : Monograph/item
[NT 15000414] null:	658.827
[NT 47271] Title/Author:	From brand vision to brand evaluation : : the strategic process of growing and strengthening brands // Leslie de Chernatony.
作者:	De Chernatony, L.
出版者:	Oxford : : Butterworth-Heinemann/Elsevier,, c2010.
面页册数:	xvi, 376 p. : : ill. ;; 23 cm.
附注:	Previous ed.: 2006.
标题:	Brand name products.
标题:	Trademarks.
标题:	Product management.
ISBN:	9781856177733 (pbk.) :
[NT 15000227] null:	Includes bibliographical references (p. [361]-370) and index.

From brand vision to brand evaluation :the strategic process of growing and strengthening brands /
De Chernatony, L.

From brand vision to brand evaluation :the strategic process of growing and strengthening brands /Leslie de Chernatony. - 3rd ed. - Oxford :Butterworth-Heinemann/Elsevier,c2010. - xvi, 376 p. :ill. ;23 cm.

Previous ed.: 2006.

Includes bibliographical references (p. [361]-370) and index.

ISBN: 9781856177733 (pbk.) :NTD 1,329Subjects--Topical Terms:

339052
Brand name products.

Dewey Class. No.: 658.827

From brand vision to brand evaluation :the strategic process of growing and strengthening brands /
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