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Marketing the sports organisation[el...

Ferrand, Alain.

Marketing the sports organisation[electronic resource] :building networks and relationships /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	338.4379606
書名/作者:	Marketing the sports organisation : building networks and relationships // Alain Ferrand and Scott McCarthy.
作者:	Ferrand, Alain.
其他作者:	McCarthy, Scott,
出版者:	New York : : Routledge,, 2008.
面頁冊數:	xx, 297 p. : : ill. ;; 24 cm.
標題:	Sports - Societies, etc.
標題:	Sports administration.
標題:	Relationship marketing.
ISBN:	9780203893036 (e-book : PDF)
ISBN:	9780415453301
書目註:	Includes bibliographical references and index.
內容註:	Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
電子資源:	Click here to view

Marketing the sports organisation[electronic resource] :building networks and relationships /
Ferrand, Alain.

Marketing the sports organisationbuilding networks and relationships /[electronic resource] :Alain Ferrand and Scott McCarthy. - New York :Routledge,2008. - xx, 297 p. :ill. ;24 cm.

Includes bibliographical references and index.

Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.

Mode of access: World Wide Web.

ISBN: 9780203893036 (e-book : PDF)Subjects--Topical Terms:

349486
Sports
--Societies, etc.

LC Class. No.: GV716 / .F473 2008

Dewey Class. No.: 338.4379606

Marketing the sports organisation[electronic resource] :building networks and relationships /
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245 1 0 $a Marketing the sports organisation $h [electronic resource] : $b building networks and relationships / $c Alain Ferrand and Scott McCarthy.
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300 $a xx, 297 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
505 0 $a Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
530 $a Also available in print edition.
538 $a Mode of access: World Wide Web.
650 0 $a Sports $x Societies, etc. $x Marketing. $3 349486
650 0 $a Sports administration. $3 183200
650 0 $a Relationship marketing. $3 340839
700 1 $a McCarthy, Scott, $d 1958- $3 349485
856 4 0 $u http://taebc.etailer.dpsl.net/home/html/moreinfo.asp?isbn=0203893034 $z Click here to view

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