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Reading Shenbao[electronic resource] :nationalism, consumerism and individuality in China1919-37 /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	951.04
書名/作者:	Reading Shenbao : nationalism, consumerism and individuality in China1919-37 // by Weipin Tsai.
作者:	Tsai, Weipin,
出版者:	Basingstoke : : Palgrave Macmillan,, 2009.
面頁冊數:	p. cm.
標題:	China - Economic conditions - 2000-
ISBN:	9780230246713
ISBN:	0230246710
內容註:	Patriotism and Gracious Living in Tobacco Advertising -- Saving for Happiness - Individual Banking Accounts Advertisements -- The Modern Housewife - A New Kind of Shanghai Woman -- Shame, Guilt, and National Products -- Ziyoutan Revisited : The Literature Supplement and Its Writers -- Re-defining Shenbao's Readership -- Postscript: On ambivalent individualities.
摘要、提要註:	Reading Shenbao investigates ideas of nationalism, consumerism and individuality through the study of the most popular commercial daily newspaper in China during the first half of the twentiethcentury. Based on a study of Shenbao's readership, Tsai picks up themes deeply interwoven in readers' daily lives: the relationship between advertising, modern lifestyles and changing social attitudes; the introduction and growthof modern banking and personal savings; the changing role of women, particularly as consumers; the interaction between commercial publisher, newspaper readers, writers and intellectuals; and the role of newspapers in the development of national consciousness. The book also looks in depth for the first time at who Shenbao's readers were in this period and challenges past assumptions about readership and social class. Overall we are offered a fresh perspective on how Chinese modernization was constructed, in part with Western influence but within a Chinese context.
電子資源:	access to fulltext (Palgrave)

Reading Shenbao[electronic resource] :nationalism, consumerism and individuality in China1919-37 /
Tsai, Weipin,1974-

Reading Shenbaonationalism, consumerism and individuality in China1919-37 /[electronic resource] :by Weipin Tsai. - Basingstoke :Palgrave Macmillan,2009. - p. cm.

Patriotism and Gracious Living in Tobacco Advertising -- Saving for Happiness - Individual Banking Accounts Advertisements -- The Modern Housewife - A New Kind of Shanghai Woman -- Shame, Guilt, and National Products -- Ziyoutan Revisited : The Literature Supplement and Its Writers -- Re-defining Shenbao's Readership -- Postscript: On ambivalent individualities.

Reading Shenbao investigates ideas of nationalism, consumerism and individuality through the study of the most popular commercial daily newspaper in China during the first half of the twentiethcentury. Based on a study of Shenbao's readership, Tsai picks up themes deeply interwoven in readers' daily lives: the relationship between advertising, modern lifestyles and changing social attitudes; the introduction and growthof modern banking and personal savings; the changing role of women, particularly as consumers; the interaction between commercial publisher, newspaper readers, writers and intellectuals; and the role of newspapers in the development of national consciousness. The book also looks in depth for the first time at who Shenbao's readers were in this period and challenges past assumptions about readership and social class. Overall we are offered a fresh perspective on how Chinese modernization was constructed, in part with Western influence but within a Chinese context.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2010.

Mode of access:World Wide Web.

ISBN: 9780230246713

Standard No.: 10.1057/9780230246713doiSubjects--Uniform Titles:

Shenbao
--History.Subjects--Geographical Terms:

339157
China
--Economic conditions--2000-Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: DS774 / .T735 2009

Dewey Class. No.: 951.04

Reading Shenbao[electronic resource] :nationalism, consumerism and individuality in China1919-37 /
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245 1 0 $a Reading Shenbao $h [electronic resource] : $b nationalism, consumerism and individuality in China1919-37 / $c by Weipin Tsai.
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520 $a Reading Shenbao investigates ideas of nationalism, consumerism and individuality through the study of the most popular commercial daily newspaper in China during the first half of the twentiethcentury. Based on a study of Shenbao's readership, Tsai picks up themes deeply interwoven in readers' daily lives: the relationship between advertising, modern lifestyles and changing social attitudes; the introduction and growthof modern banking and personal savings; the changing role of women, particularly as consumers; the interaction between commercial publisher, newspaper readers, writers and intellectuals; and the role of newspapers in the development of national consciousness. The book also looks in depth for the first time at who Shenbao's readers were in this period and challenges past assumptions about readership and social class. Overall we are offered a fresh perspective on how Chinese modernization was constructed, in part with Western influence but within a Chinese context.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2010. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Apr. 12, 2010). $n Access may be restricted to users at subscribing institutions.
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