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Marketing literature[electronic resource] :the making of contemporary writing in Britain /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	070.50941
書名/作者:	Marketing literature : the making of contemporary writing in Britain // Claire Squires.
作者:	Squires, Claire.
出版者:	Basingstoke [England] ; : Palgrave Macmillan,, 2007.
面頁冊數:	ix, 237 p.
標題:	Literature publishing - Great Britain.
標題:	Fiction - Publishing - Great Britain.
標題:	Books - Marketing. - Great Britain
標題:	English fiction - History and criticism. - 20th century
ISBN:	9780230593008
ISBN:	0230593003
書目註:	Includes bibliographical references (p. 215-231) and index.
內容註:	Publishing contexts and market conditions -- Literature and marketing -- Genre in the marketplace -- Icons and phenomenons -- Marketing stories -- Crossovers -- Conclusion : writing beyond marketing.
摘要、提要註:	Marketing Literature is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industryin the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative work includes case studies of Helen Fielding's Bridget Jones's Diary, Louis de Bernèires's Captain Corelli's Mandolin, Philip Pullman's His Dark Materials and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change. A must for all students of publishing history and contemporarywriting, and for all those interested in finding out more about the success of theirfavourite books.
電子資源:	access to fulltext (Palgrave)

Marketing literature[electronic resource] :the making of contemporary writing in Britain /
Squires, Claire.

Marketing literaturethe making of contemporary writing in Britain /[electronic resource] :Claire Squires. - Basingstoke [England] ;Palgrave Macmillan,2007. - ix, 237 p.

Includes bibliographical references (p. 215-231) and index.

Publishing contexts and market conditions -- Literature and marketing -- Genre in the marketplace -- Icons and phenomenons -- Marketing stories -- Crossovers -- Conclusion : writing beyond marketing.

Marketing Literature is a timely, original and important study of the publishing of contemporary writing in Britain. It analyses the changing social, economic and cultural environment of the publishing industryin the 1990s-2000s, and investigates its impact on genre, format, packaging, authorship and reading. This innovative work includes case studies of Helen Fielding's Bridget Jones's Diary, Louis de Bernèires's Captain Corelli's Mandolin, Philip Pullman's His Dark Materials and David Mitchell's Cloud Atlas, and significantly extends our understanding of the circulation of literary fiction in a period of notable change. A must for all students of publishing history and contemporarywriting, and for all those interested in finding out more about the success of theirfavourite books.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 9780230593008

Standard No.: 10.1057/9780230593008doiSubjects--Topical Terms:

370937
Literature publishing
--Great Britain.Index Terms--Genre/Form:

336502
Electronic books.

LC Class. No.: Z326 / .S67 2007eb

Dewey Class. No.: 070.50941

Marketing literature[electronic resource] :the making of contemporary writing in Britain /
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