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The brand gym :a practical workout t...

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Nichols, David, (1967-)

The brand gym :a practical workout to gain and retain brand leadership /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/27
書名/作者:	The brand gym : : a practical workout to gain and retain brand leadership // David Taylor and David Nichols.
作者:	Taylor, David,
其他作者:	Nichols, David,
出版者:	Chichester, West Sussex : : Wiley,, c2010.
面頁冊數:	xiv, 239 p. : : ill. ;; 25 cm.
標題:	Brand name products.
標題:	Product management.
ISBN:	9780470686195 (hbk.) :
書目註:	Includes bibliographical references (p. [227]-229) and index.
摘要、提要註:	"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--
電子資源:	http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg

The brand gym :a practical workout to gain and retain brand leadership /
Taylor, David,1964-

The brand gym :a practical workout to gain and retain brand leadership /David Taylor and David Nichols. - 2nd ed. - Chichester, West Sussex :Wiley,c2010. - xiv, 239 p. :ill. ;25 cm.

Includes bibliographical references (p. [227]-229) and index.

"This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"--

ISBN: 9780470686195 (hbk.) :NTD 1,010Subjects--Topical Terms:

339052
Brand name products.

Dewey Class. No.: 658.8/27

The brand gym :a practical workout to gain and retain brand leadership /
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100 1 $a Taylor, David, $d 1964- $3 367162
245 1 4 $a The brand gym : $b a practical workout to gain and retain brand leadership / $c David Taylor and David Nichols.
250 $a 2nd ed.
260 $a Chichester, West Sussex : $b Wiley, $c c2010.
300 $a xiv, 239 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [227]-229) and index.
520 $a "This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the original version, the book consists of a programme of eight "Workouts" that will help marketers raise their own game in key areas such as insight, portfolio strategy, positioning and innovation"-- $c Provided by publisher.
650 0 $a Brand name products. $3 339052
650 0 $a Product management. $3 340211
700 1 $a Nichols, David, $d 1967- $3 367163
856 4 2 $3 Cover image $u http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg

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