Googled the end of the world as we k...
Auletta, Ken.

 

  • Googled the end of the world as we know it
  • Record Type: Language materials, printed : Monograph/item
    [NT 15000414]: 338.7
    Title/Author: Googled : the end of the world as we know it/ Ken Auletta.
    Author: Auletta, Ken.
    Published: New York : Penguin Press, 2009.
    Description: xiv, 384 p.; 25 cm.
    Subject: Internet industry - United States.
    Subject: Web search engines - History. - United States
    Subject: Internet searching.
    ISBN: 9781594202353
    ISBN: 1594202354
    [NT 15000227]: Includes bibliographical references (p. [339]-372) and index.
    [NT 15000228]: Messing with the magic -- Starting in a garage -- Buzz but few $'s -- Prepping the Google rocket -- Innocence or arrogance? -- Google goes public -- The new evil empire? -- Chasing the fox -- War on multiple fronts -- Waking the government bear -- Google enters adolescence -- Is old media drowning? -- Compete or collaborate? -- Happy birthday -- Googled -- Where is the wave taking old media? -- Where is the wave taking Google? -- Media maxims.
    [NT 15000229]: A revealing, forward-looking examination of the outsize influence Google has had on the changing media landscape, telling the story of how it formed and crashed into traditional media businesses--from newspapers to books, to television, to movies, to telephones, to advertising, to Microsoft.
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