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Marketing the sports organisationbui...

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Ferrand, Alain (1952-)

Marketing the sports organisationbuilding networks and relationships

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	338.4
書名/作者:	Marketing the sports organisation : building networks and relationships/ Alain Ferrand and Scott McCarthy.
作者:	Ferrand, Alain
其他作者:	McCarthy, Scott,
出版者:	London : Routledge, 2009.
面頁冊數:	xx, 297 p. : ill.; 25 cm.
標題:	Sports - Societies, etc.
標題:	Sports administration.
標題:	Relationship marketing.
ISBN:	9780415453301 (pbk.)
ISBN:	0415453305 (pbk.)
書目註:	Includes bibliographical references (p. [282]-286) and index.
內容註:	Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
電子資源:	Table of contents only

Marketing the sports organisationbuilding networks and relationships
Ferrand, Alain1952-

Marketing the sports organisationbuilding networks and relationshipsAlain Ferrand and Scott McCarthy. - LondonRoutledge2009. - xx, 297 p.ill.25 cm.

Includes bibliographical references (p. [282]-286) and index.

Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.

ISBN: 9780415453301 (pbk.)NTD 1,507Subjects--Topical Terms:

349486
Sports
--Societies, etc.

Dewey Class. No.: 338.4

Marketing the sports organisationbuilding networks and relationships
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504 $a Includes bibliographical references (p. [282]-286) and index.
505 0 # $a Relationship marketing for sports organisations : theoretical foundations and challenges -- Strategic analysis for relationship marketing -- Issues in implementing a relationship-marketing strategy -- British judo case study : relationship marketing principles in a national governing body of sport.
650 # 0 $a Sports $x Societies, etc. $x Marketing. $3 349486
650 # 0 $a Sports administration. $3 183200
650 # 0 $a Relationship marketing. $3 340839
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856 4 1 $z Table of contents only $u http://www.loc.gov/catdir/toc/ecip0811/2008004334.html

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