紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
杜威分類號: |
658.8 |
書名/作者: |
Basic marketing : a marketing strategy planning approach/ William D. Perreault; Joseph P. Cannon; E. Jerome McCarthy. |
作者: |
Perreault, William D. |
其他作者: |
Cannon, Joseph P. |
出版者: |
Boston [u.a.] : McGraw-Hill Irwin, 2009. |
面頁冊數: |
Getr. Zählung. : Ill., graph. Darst. |
附註: |
Includes index. |
標題: |
Marketing - Management. |
ISBN: |
9780071281041 |
ISBN: |
0071281045 |