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Creating experiences in the experien...
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Darmer, Per, (1956-)
Creating experiences in the experience economy
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
杜威分類號:
658.8
書名/作者:
Creating experiences in the experience economy/ edited by Jon Sundbo, Per Darmer.
其他作者:
Sundbo, Jon.
出版者:
Cheltenham, UK : Edward Elgar, 2008.
面頁冊數:
1 online resource (vii, 262 p.) : ill.; 24 cm.
附註:
Title from e-book title screen (viewed Nov. 11, 2008).
叢書名:
Services, economy and innovation series
標題:
Marketing - Psychological aspects.
標題:
Experience - Economic aspects.
標題:
New products.
標題:
Consumer behavior.
ISBN:
9781847209306 (hbk.)
書目註:
Includes bibliographical references and index.
電子資源:
http://www.myilibrary.com
/
Creating experiences in the experience economy
Creating experiences in the experience economy
edited by Jon Sundbo, Per Darmer. - Cheltenham, UKEdward Elgar2008. - 1 online resource (vii, 262 p.)ill.24 cm. - Services, economy and innovation series.
Title from e-book title screen (viewed Nov. 11, 2008).
Includes bibliographical references and index.
ISBN: 9781847209306 (hbk.)NTD 3,742Subjects--Topical Terms:
337019
Marketing
--Psychological aspects.Index Terms--Genre/Form:
336502
Electronic books.
Dewey Class. No.: 658.8
Creating experiences in the experience economy
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Creating experiences in the experience economy
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http://www.myilibrary.com/
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