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Advertising and integrated brand pro...

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Allen Chris T.

Advertising and integrated brand promotion

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advertising and integrated brand promotion/ O'Guinn, Thomas C.;Allen, Chris T.;Semenik, Richard J.
Author:	O'Guinn, Thomas C.
other author:	Allen Chris T.
Published:	Mason,OH : Thomson South-Western, 2006
Description:	781頁; 29x22公分
Subject:	Advertising
Subject:	Advertising media planning
ISBN:	0324289561(精裝)
ISBN:	9780324289565(精裝)

Advertising and integrated brand promotion
O'Guinn, Thomas C.

Advertising and integrated brand promotionO'Guinn, Thomas C.;Allen, Chris T.;Semenik, Richard J. - 4th ed - Mason,OHThomson South-Western2006 - 781頁29x22公分

ISBN: 0324289561(精裝)Subjects--Topical Terms:

138399
Advertising

Advertising and integrated brand promotion
LDR:00445nam 2200157 450 001 195112
008 100608t2006 us a a 000 0 eng d
020 $a 0324289561(精裝)
020 $a 9780324289565(精裝)
035 $a 9613551
040 $b eng $c DYU
041 0 # $a eng
044 $a us
100 0 $a O'Guinn, Thomas C. $3 357224
245 1 0 $a Advertising and integrated brand promotion $c O'Guinn, Thomas C.;Allen, Chris T.;Semenik, Richard J.
250 $a 4th ed
260 # $a Mason,OH $b Thomson South-Western $c 2006
300 $a 781頁 $c 29x22公分
650 # 0 $a Advertising $3 138399
650 # 0 $a Advertising media planning $3 223149
700 0 # $a Allen Chris T. $3 187435
700 0 # $a Semenik Richard J. $3 189676

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四樓西文圖書區

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659.1 OG9-2

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1 records • Pages 1 •
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