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Introduction to advertising and prom...

BelchGeorage E.

Introduction to advertising and promotion:an integrated marketing communications perspective

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	Introduction to advertising and promotion:an integrated marketing communications perspective/ Belch,Georage E.;Belch,Michael A.
作者:	BelchGeorage E.
其他作者:	BelchMichael A.
出版者:	Chicago : Irwin, 1995
面頁冊數:	762頁; 28x22公分
標題:	Advertising
標題:	Sales promotion
標題:	Communcation in marketing
ISBN:	0256136963(精裝)

Introduction to advertising and promotion:an integrated marketing communications perspective
BelchGeorage E.

Introduction to advertising and promotion:an integrated marketing communications perspectiveBelch,Georage E.;Belch,Michael A. - 3rd ed - ChicagoIrwin1995 - 762頁28x22公分

ISBN: 0256136963(精裝)Subjects--Topical Terms:

138399
Advertising

Introduction to advertising and promotion:an integrated marketing communications perspective
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