| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Advertising principles/ Bergh, Bruce G. vanden;Katz, Helen |
| Author: |
Bergh, Bruce G. vanden |
| other author: |
KatzHelen |
| Published: |
Lincolnwood,ill. : Ntc Business Books, 1999 |
| Description: |
582頁; 29x22公分 |
| Subject: |
Advertising. |
| ISBN: |
0844229903(精裝) |