Palmatier, Robert W.

Overview

Works:	0 works in 1 publications in 1 languages

Titles

Relationship marketing in the digital age[electronic resource] / by: Palmatier, Robert W.; Steinhoff, Lena. (Electronic resources)

Marketing strategy :based on first principles and data analytics / by: Palmatier, Robert W.; Sridhar, Shrihari. (Language materials, printed)

Subjects