Farris, Paul W.
Overview
| Works: | 1 works in 3 publications in 1 languages | |
|---|---|---|
Titles
The Profit Impact of Marketing Strategy Project :[electronic resource].Retrospect and Prospects.
by:
Ebooks Corporation.; Farris, Paul W.; Moore, Michael J.
(Language materials, printed)
Determinants of advertising intensity:a review of the...
by:
Farris, Paul W.
(Language materials, printed)
Consumer information processing:perspectives and...
by:
Farris, Paul W.; Wilkie, William L.
(Language materials, printed)
Getting multi-channel distribution right[electronic resource] /
by:
Ailawadi, Kusum L.; Farris, Paul W.
(Electronic resources)
Subjects