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概要
書目資訊
主題
Word-of-mouth advertising.
概要
作品:
2 作品在 1 項出版品 1 種語言
書目資訊
Building buzz to beat the big boys[electronic resource] :word-of-mouth marketing for small businesses /
by:
(書目-語言資料,印刷品)
Managing negative word-of-mouth on social media platforms[electronic resource] :the effect of hotel management responses on observers' purchase intention /
by:
(書目-電子資源)
主題
Word-of-mouth advertising.
Small business
Word-of-mouth advertising.
Marketing.
Business and Management.
Hotel management.
Social media
Tourism Management.
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