Word-of-mouth advertising.

Building buzz to beat the big boys[electronic resource] :word-of-mouth marketing for small businesses / by: (Language materials, printed)

Managing negative word-of-mouth on social media platforms[electronic resource] :the effect of hotel management responses on observers' purchase intention / by: (Electronic resources)

Word-of-mouth advertising.

Small business

Word-of-mouth advertising.

Marketing.

Business and Management.

Hotel management.

Social media

Tourism Management.