Sports - Marketing.
Overview
| Works: | 17 works in 3 publications in 3 languages | |
|---|---|---|
Titles
Consumer behavior knowledge for effective sports and event marketing /
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(Language materials, printed)
Advanced theory and practice in sport marketing[electronic resource] /
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(Language materials, printed)
Consumer behaviour in sport and events[electronic resource] :marketing action /
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(Language materials, printed)
Sport facility operations management[electronic resource] :a global perspective /
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(Language materials, printed)
Sports marketing agreements[electronic resource] :legal, fiscal and practical aspects /
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(Language materials, printed)
Strategies in sports marketing :technologies and emerging trends /
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(Language materials, printed)
Ambush marketing in sports[electronic resource] :theory and practice /
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(Language materials, printed)
Advanced theory and practice in sport marketing[electronic resource] /
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(Language materials, printed)
Sports media, marketing, and management[electronic resource] :breakthroughs in research and practice /
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(Electronic resources)
Sport analytics[electronic resource] :a data-driven approach to sport business and management /
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(Electronic resources)
Subjects