大葉大學圖書館 |

語系: 繁體中文

說明(常見問題)

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Consumer behavior knowledge for effe...

~

Close, Angeline.

Consumer behavior knowledge for effective sports and event marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	796.0698
書名/作者:	Consumer behavior knowledge for effective sports and event marketing // edited by Lynn R. Kahle, Angeline G. Close.
其他作者:	Kahle, Lynn R.
出版者:	New York : : Routledge/Psychology Press,, c2011.
面頁冊數:	xxxiv, 314 p. : : ill. ;; 23 cm.
標題:	Consumer behavior.
標題:	Sports - Marketing.
標題:	Special events - Marketing.
標題:	Communication in marketing.
ISBN:	9780415873574 (hbk.)
ISBN:	9780415873581 (pbk.) :
書目註:	Includes bibliographical references and index.

Consumer behavior knowledge for effective sports and event marketing /
Consumer behavior knowledge for effective sports and event marketing /edited by Lynn R. Kahle, Angeline G. Close. - New York :Routledge/Psychology Press,c2011. - xxxiv, 314 p. :ill. ;23 cm.

Includes bibliographical references and index.

ISBN: 9780415873574 (hbk.)Subjects--Topical Terms:

184151
Consumer behavior.

Dewey Class. No.: 796.0698

Consumer behavior knowledge for effective sports and event marketing /
LDR:00557cam 2200157 a 4500 001 326780
005 19990516103804.0
008 110526s2011 nyua b 001 0 eng
020 $a 9780415873574 (hbk.)
020 $a 9780415873581 (pbk.) : $c NTD 1,193
040 $a DLC $c DLC $d DLC $d DYU
041 0 # $a eng
082 0 0 $a 796.0698 $2 22
245 0 0 $a Consumer behavior knowledge for effective sports and event marketing / $c edited by Lynn R. Kahle, Angeline G. Close.
260 # $a New York : $b Routledge/Psychology Press, $c c2011.
300 $a xxxiv, 314 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Consumer behavior. $3 184151
650 # 0 $a Sports $x Marketing. $3 350047
650 # 0 $a Special events $x Marketing. $3 366996
650 # 0 $a Communication in marketing. $3 336945
700 1 # $a Kahle, Lynn R. $3 366994
700 1 # $a Close, Angeline. $3 366995

筆 0 讀者評論

館藏

1 筆 • 頁數 1 •
1

典藏地名稱

館藏流通類別

80008645

四樓西文圖書區

1.圖書流通

圖書

796.0698 C766

1.一般(Normal)

在架

0

1 筆 • 頁數 1 •
1

評論

新增評論分享你的心得

Export

取書館別

變更密碼

登入