Advertising
Overview
Works: | 49 works in 49 publications in 49 languages |
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Titles
Advertising and Promotion:an integrated marketing communications perspective
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Introduction to advertising and promotion:an integrated marketing communications perspective
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Advertising promotion:supplemental aspects of integrated marketing communications
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Advertising,promotion,and supplemental aspects of integrated marketing communications
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Effective advertising : understanding when, how, and why advertising works
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Fables,fashions,and facts about advertising:a study of 28 enduring myths
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Advertising by design : creating visual communications with graphic impact
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New directions in international advertising research[electronic resource] /
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New directions in international advertising research[electronic resource] /
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Advances in Advertising Research.[electronic resource] :Extending the boundaries of advertising /(Vol. V)
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Subjects