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The (un)common sense of advertising:...

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Tiwari, Sanjay

The (un)common sense of advertising:getting the basics right

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
書名/作者:	The (un)common sense of advertising:getting the basics right/ Tiwari, Sanjay
作者:	Tiwari, Sanjay
出版者:	Thousand Oaks : Response Books, 2003
面頁冊數:	322 p.; 24 cm.
附註:	Includes bibliographical references and index
標題:	Advertising
標題:	Marketing
ISBN:	0761997369(pbk.)

The (un)common sense of advertising:getting the basics right
Tiwari, Sanjay

The (un)common sense of advertising:getting the basics rightTiwari, Sanjay - 1st ed. - Thousand OaksResponse Books2003 - 322 p.24 cm.

Includes bibliographical references and index

ISBN: 0761997369(pbk.)Subjects--Topical Terms:

138399
Advertising

The (un)common sense of advertising:getting the basics right
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