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Statistical methods in customer rela...

Kumar, V., (1957-)

Statistical methods in customer relationship management[electronic resource] /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
杜威分類號:	658.8/12015195
書名/作者:	Statistical methods in customer relationship management/ V. Kumar, J. Andrew Petersen.
作者:	Kumar, V.,
其他作者:	Petersen, J. Andrew.
出版者:	Chichester, West Sussex, U.K. : : Wiley,, 2012.
面頁冊數:	1 online resource (xv, 272 p.) : : ill.
標題:	Customer relations - Management.
標題:	Customer relations - Management
ISBN:	9781118349205 (electronic bk.)
ISBN:	1118349202 (electronic bk.)
ISBN:	9781118349212 (electronic bk.)
書目註:	Includes bibliographical references and index.
內容註:	Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
摘要、提要註:	Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r.
電子資源:	http://onlinelibrary.wiley.com/book/10.1002/9781118349212

Statistical methods in customer relationship management[electronic resource] /
Kumar, V.,1957-

Statistical methods in customer relationship management[electronic resource] /V. Kumar, J. Andrew Petersen. - Chichester, West Sussex, U.K. :Wiley,2012. - 1 online resource (xv, 272 p.) :ill.

Includes bibliographical references and index.

Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r.

ISBN: 9781118349205 (electronic bk.)

LCCN: 2012014504Subjects--Topical Terms:

338310
Customer relations
--Management.

LC Class. No.: HF5415.5 / .K864 2012

Dewey Class. No.: 658.8/12015195

Statistical methods in customer relationship management[electronic resource] /
LDR:02179cam a2200373 a 4500 001 436905
003 OCoLC
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006 m o d
007 cr |||||||||||
008 160125s2012 enk ob 001 0 eng
010 $a 2012014504
020 $a 9781118349205 (electronic bk.)
020 $a 1118349202 (electronic bk.)
020 $a 9781118349212 (electronic bk.)
020 $z 1118349210 (electronic bk.)
020 $z 9781118349182
020 $z 1118349180
020 $z 9781118349199
020 $z 1118349199
020 $z 9780821395387
020 $z 9781119993209 (cloth)
035 $a (OCoLC)784708386 $z (OCoLC)809248236 $z (OCoLC)846907656
035 $a ocn784708386
040 $a DLC $b eng $c DLC $d YDX $d EBLCP $d OCLCO $d N $d MHW $d E7B $d DG1 $d YDXCP $d OCLCQ $d COO $d UMI
050 1 0 $a HF5415.5 $b .K864 2012
082 0 0 $a 658.8/12015195 $2 23
100 1 $a Kumar, V., $d 1957- $3 622641
245 1 0 $a Statistical methods in customer relationship management $h [electronic resource] / $c V. Kumar, J. Andrew Petersen.
260 $a Chichester, West Sussex, U.K. : $b Wiley, $c 2012.
300 $a 1 online resource (xv, 272 p.) : $b ill.
504 $a Includes bibliographical references and index.
505 0 $a Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.
520 $a Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and r.
588 $a Description based on online resource; title from digital title page (viewed on Oct. 5, 2012).
650 0 $a Customer relations $x Management. $3 338310
650 0 $a Customer relations $x Management $x Statistical models. $3 622643
700 1 $a Petersen, J. Andrew. $3 622642
856 4 0 $u http://onlinelibrary.wiley.com/book/10.1002/9781118349212

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